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A fresh perspective for Course Architects: Datamize the Healing Mind

Sep 10, 2023

To boost the popularity of his online products, Dr. Martin Rossman, founder of The Healing Mind, found an innovative business partner via Judah Fontz and his multidisciplinary team at Datamize. The team of Datamize comprises data engineers scientists and web marketers and developers as well as content creators. Digital strategic planners UX as well as UI experts wanted to turn his idea into real.

The Dr. Rossman, a 77-year-old pioneer in the integrative mind-body approach to health, runs a clinic based out of California. Even though he was able to offer classes on the internet and recording audio, he was in need of a new and unique product that could attract greater attention. "His online sales were more of something to do for fun," says Fontz. "We evaluated his business and suggested he test A/B on Facebook that would likely increase sales by 20%. He needed to come up with something totally new," says Fontz.

Potentiality of The potential of. Rossman's work The Fontz Team at Datamize assisted him in changing from conventional broadcast and television into video. This was transformed into digitally-inspired experience.

Fontz determined that the best method to help the Dr. Rossman boost his revenue was to introduce a recently developed online course developed by .

"We took all aspects of his work into consideration and created a new program," says Fontz. "But it's difficult to market directly to the customer. Therefore, we've instead searched for nonprofit organizations that provide the audiences that would benefit from his performances."

Datamize has a strong belief in the value of human connections. They create interactions that unite clients, employees or board members as well as donors as well as other recipients. To reflect this thought process, Fontz proposed a unique collaboration in conjunction with Rossman, Dr. Rossman, harnessing the possibilities of data technology and technology as well as reciprocally beneficial collaborations. They developed an online application called Mission Possible, designed to help veterans in their partnership in conjunction in conjunction with Disabled Veterans National Foundation (DVNF). Mission Possible quickly earned the trust of those who are committed to improving the mental health of veterans.

With the help of generous individuals who contribute to the creation of their courses This organization has been successful in providing assistance to over 1,000 veterans, families of veterans and emergency personnel, all for no cost by leveraging collaboration.

It ran little over 120 days. The way they managed to get their work done

Skip ahead:

They harnessed the power of information

At the start, let us introduce Fontz who is the founder of Datamize. For the past thirteen years, he's been able to help charities and non-profit organizations to increase their income, become more efficient, and create more impression through the use of machines learning AI and the utilization of data.

The journey of Fontz's personal life, which began in 2008, was marked by a passion for making connections between people and utilizing data to create a memorable experiences. His first job was as an assistant manager for stores at JCPenney in the year 2008. In addition to being full-time at the store, he also was in a position to master Google Analytics; a lover of sports, Google Analytics allowed him to research the habits of fans of sports.

Looking to monetize this hobby, he became an affiliate for sports books and built a website called sportsbookanalysis.com, where he would rank and highlight all of the key things about the different sports books. Books would pay affiliates an amount of their net income for each customer they refer. The system was very successful. But at that time, the sportsbooks were not as well-known in the US The founder made the decision to use similar methods to other regions.

Inspiring by the path towards entrepreneurship he took in the past and he resigned from JCPenney to join a buddy's startup that provided lists for direct mail marketing campaigns. It employed techniques of search engine optimization that were mastered by him in order to develop the algorithms for a site called Nextmark which ensures that lists would be first listed in major search results, permitting them to reach out to prospects from major brands who would like to buy mailing lists.

He then negotiated and completed the leads and his customers were being the first to receive mailers from major brands, Bank of America, Verizon, Home Depot, and Intel just to mention the few. Then, he engaged in the field of data analytics, and gave those big brand clients the mailing lists they needed by analyzing the mailing lists they needed to target through the web and direct mail. He created a profitable department that focused on digital analytics as well as solutions on their own and was part of the team for just a few years. Then, he resigned to establish his own company in the year 2019. Datamize.

To create Datamize the company, he gathered all of his previous experience with the use of data and building relations with clients to assist nonprofits and businesses to develop. The process involves assisting in the search for new revenue sources through the development of new products or the packaging of existing products. His team consists of thirteen individuals as well as a number of subcontractors. The company is entirely operated from afar and comprises comprising data researchers and data engineers, web developers as well as content creators, marketers and writers, designers and graphic creators. "We give our customers access to a team that can handle everything and assist to increase profits and earnings," explains Fontz.

They developed a different course

Through leveraging the reach of the non-profit group. The Datamize team was a great supporter of Rossman. Rossman created

Mission Possible, an online service that assists in improving the mental health of people and their well-being. It was specifically created to help those who suffer with PTSD, Mission Possible is accessible through recorded audio along with videos to ensure that veterans, veteran family participants and first respondents can use it from any place and at any time. "It's a completely new program which is something that is something that Professor. Rossman can add to the classes he already offers," says Fontz.

It is a complete online course that contains journals as well as Dr. Rossman's most-read book, The Worry Solution. Plus the Dr. Rossman holds a monthly Q&A with all participants so that they can have questions addressed in real time and get help on the path to make a change. "We continue to run this program, and assist most first responders and veterans as feasible," says Fontz. "The next step is to extend the program to an organization that assists veterans and first responseers. ."

The project raised money to fund the project.

When developing the course Fontz was able to collaborate with Professor. Rossman to customize the curriculum specifically for the requirements of students. Furthermore, Fontz worked with the non-profit to develop every piece of content they could show their supporters to help fund the entire program. This allowed the course to be completely gratis to all first responders, veterans, as well as their families.

In order to raise funds for the cause, they contacted supporters to know about the program, its benefits and how many family members of the veterans and first responders that it could help. They then helped by raising funds to operate the program. "We aren't planning on charging veterans anything, ever," says Fontz.

They joined forces with an existing public

Fontz believes in the power of collaboration--especially when it comes to finding new audiences and markets; collaborating with other companies' audiences allow his team to sell "one to many." Many course authors may find it beneficial to expand their thinking through examining other market segments to promote their course.

"You can directly reach out to clients or direct to a different company, but it's extremely expensive to get the person that you'd like to contact in this manner," he explains. "There are other companies or partners with those customers you're looking for and your services correspond to what they provide."

Collaborations could also be beneficial to both sides. "Getting in touch with another company's clients can make a product or service better," he adds.

Often, when clients visit Datamize, often when clients come to the Datamize Group, they're looking for help selling their current products. possess. Fontz says that the vast majority of customers must be aware to create new products that more people would like as well as who could be the next audience to.

What advice did his friend give him? Find your ideal customer you wish to reach out to. Choose the best firm or partner that is already providing them with products as well as services. "Then join forces together to develop services that will be more useful for customers," He says.

If a course creator is certain of their field of expertise, the second thing to think about is what they can use that knowledge to apply it to an innovative strategy, one that is original and finally, find opportunities to make money and find collaborators. "If you're prepared to study, there are a myriad of avenues to make money," Fontz says. Fontz.

The team came up with an Mission Possible app

To increase the number of people signing up for courses, the Datamize Datamize team integrated the registration form on the site of a client which caters to non-profit organizations that is part of .

To make accessing the course more simple they created a web-based application that was progressive in the Mission Possible. Mission Possible program. "We did not want to have people go through their emails for a way to figure out the best way to login," explains Fontz. "This software can be downloaded to your home page of the user and allows them to quickly connect to their Mission Possible program ."

They were focused on building relationships

Fontz highlights that regardless of the technology or analysis, the primary factor in the growth of any company is to build relations. This principle is evident by the amazing collaboration that was created between Datamize as well as Dr. Rossman, and DVNF. The concept behind "Mission Possible" did not just benefit everyone on the team as well as their families but the veterans and their families.

An unwavering belief in the power of connecting people, Fontz and the Datamize team demonstrate the significant influence that partnerships with other companies can be for course creators as well as their students.

If you're eager to explore the potential of online classes, consider the collaborative, people-first approach that's Datamize. If you're keen on expanding your audience with online classes you provide, get started today for no cost!

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