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A Color for 2023 The Head of the Table

Nov 19, 2023

Think In Color 2023 has officially been concluded! We're thankful and grateful for the opportunity to take part in the amazing lineup of women as and BIPOC creators and innovators within the field. We hope that you leave the event feeling that inspired by our panelists' experiences and learned how to create a successful online community. expand your service offerings increase your diversity, expand your organisation and expand the scope of your company, among other things.

Although a variety of topics were discussed during the event, we've done all we can to relay only the most memorable moments with you. Learn the most important things we learned from each of the speakers.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, Anti-racism Consultant & Founder Bakau Consulting. Bakau Consulting

The session's description Even though remote work was not a new phenomenon prior to COVID-19, the epidemic increased the necessity of businesses relocating into a virtual office. As a result, those seeking to maintain an intimate relationship with their customers decided to establish groups of like-minded members that could benefit from learning and in helping one another. However, it can be difficult to create a group that is close-knit like a physical one.

In this clip, Cicely Blain shares their experience in building their online community, called Living Room. They shared the method of creating an atmosphere of warmth and comfort in a virtual space through the creation of inclusive and secure communities, and using digital tools to meet the needs of their participants.

The most important takeaways are:

Be aware of who your target audience is and what they're searching for.

Before they launched Living Room, Cicely had determine who they wanted to build an online community around. Because their purpose is in the fight against racism and oppression, Cicely was aware that the group was targeted toward people such as DEI consultants and experts in addition to HR professionals working on similar projects.

Following that, Cicely had to figure out what she really wanted.

"I was thinking about what these people are searching for, specifically at this point of transformation in which things are shifting and being described with different terminology?

     People are certainly seeking an atmosphere of belonging along with belonging bonding and solidarity in the midst of being isolated. They are also seeking for support and want to increase their understanding."

You should be an accessible web site.

One of the most efficient ways to attract new people to join your community is by providing them with things they are capable of connecting with. For Cicely what could be a commonality was their living space. They wanted to recreate the cozy and comfortable ambience that their home was.

     "I thought "What are the feelings I'd like people to experience as they walk into the space? Then I thought, It's ideal to let individuals feel the exact same feelings they are experiencing when they enter the area. The space should feel comfortable, warm, and inviting. I was hoping that everyone would feel relaxed and relaxed. I wanted everyone to feel supported, relaxed in their connection, respected, and loved."

Cicely inspires this energy all over the globe through:

  • The first part of the meeting is to set the time for 10 minutes to reflect. Facilitators pose a questions on the screen that prompt participants to engage in their own reflection.
  • Mixing in a soothing mix based around R&B for listeners to take a break and enjoy the music.
  • Making each phone call as though you're talking to your best buddies. While they're recording videos to their online course, Cicely might be doing makeup, or making Iced Tea on the table.

Offer a range of options so that members can get the items they need

While members of virtual communities typically are individuals with similar preferences, they could have different requirements strength or weaknesses. When it comes to business, you'll have to figure out the various methods to fulfill the demands of your members, regardless of their individuality.

Alongside the Living Room, Cicely met the requirements of its members through the provision of:

  • Participating in different methods (e.g. live chat, forums for discussion and online-based classes which provide complete information and so on. );
  • The concept of shared values and community-wide guidelines.
  • We encourage people to show real people;
  • Removing unnecessary stressors like meetings and deadlines
  • Be aware of accessibility concerns (e.g. disability and neurodivergence) and other.

Fonds within the Funnel Achieving maximum sales through an funnel specially designed for the buyer.

Ellie Diop, Content and Coach to Fund the Ellievated Academy

The purpose of the event For your business into a successful one it must have people who will purchase or use your services. However, many businesses make the mistake of creating content they think that they'd like their customers to want, instead of the actual needs of their clients. In this talk, Ellie explains how you can increase your revenues and increase profits by creating a funnel to attract your ideal customer and address the needs and desires of their customers.

HTML0 The main lessons that were learned from the experience are:

     Every element of content is vital.    

A funnel that is centered at the user could be defined as making the emotional bonds with your customers. The best way to do this is by creating material that is relevant to customers, helpful, and valuable to your customers. A funnel created to meet the requirements of your customers includes five stages:

  • Awareness
  • Discovery
  • Information
  • Conversion
  • Retention and relationships Retention and relationship

Regarding the value of creating content Ellie states, "Every item you produce is a component of your sales team. What you've posted over the last 3 months is doing the job to move users along the process... Being consistent and presenting each day in a regular way creates a consistent style that your clients can understand and help them as they move through your funnel."

Your brand's definition

If you aren't sure who the products and services you offer are likely to be offered to, there will be no customers who buy from you or use your products or services. Therefore, prior to creating a funnel, define the mission and goal of your organization, starting with your ideal customers. It is possible to ask your self:

  • Who do I serve?
  • What can I do to assist my clients in solving their problems?
  • What do I need to know?

Answers to these questions can be the basis for any business decision. Ellie offers a model which can be utilized to aid the [YOUR audience] to achieve your goals through the use of your products or services.

In the account she gives of the expansion of her business, Ellie shares, "For me personally, it's "I help women build profitable enterprises by supplying the necessary strategies and funding strategies.  for a prolonged period of time. I wrote the on an eraser that was placed in the corner so every time I went to create a video I knew who I was talking to. "

     Make your followers on social media    

Social media has been deemed to be one of the most efficient online channels for increasing brand recognition in addition to generating leads for your business. Its results are such that users are more likely to browse through your business's Instagram profile (or any of the social media platforms) before going to your site.

It's crucial to put your energy (and maybe even money) to promote your content via social media in order to increase its visibility. The best way to achieve this is by:

  • Producing engaging informational and shareable videos, as well as other media (especially video)
  • Paying for ads
  • Collaboration with influencers who are an identical target audience to you

     Make use of lead magnets to build out your database of email addresses    

When you're writing content, you'll want to include the majority of users from social media on your list of email addresses. If people sign up to your list of email addresses gives them the chance to engage directly with the people on your list. This is more effective than hoping that they'll stumble across your content and videos while surfing Instagram or X (formerly Twitter). Lead magnets are the place where leads can be found.

In the best case scenario using lead magnets, you're handing the product's value gratis in exchange for the details of their contacts (usually their email and address). It's also possible to seeking other information as well. At the start of her business, Ellie offered free 1-on-1 sessions for customers to accumulate reviews. These reviews helped them identify her first group of clients who would be willing to spend.

     "You've to contemplate"What's an opportunity to provide an amazing free service that draws the attention of people? Make it your primary attraction. (In my personal firm) I have recently implemented a change that instead of directing buyers directly to an item instead, we guide customers to a free offering that gives a masterclass at no cost. We then sell on the other at the end. Our results have been fantastic."

     Maintaining customers that are already existing is simpler than acquiring new customers    

With each new lead that you receive each lead you receive and you have establish a method to incorporate them into your sales funnel. It's more difficult than convincing an existing customer to keep coming back. So focus on customer retention equally and if not greater than the acquisition.

If you want to make sure that your customers are happy, here are some ways to go about it:

  • Offer high-quality customer support
  • Customers can be asked to fill out surveys so that you can collect feedback
  • Seek out testimonials from happy customers (offer incentives when it's possible)
  • Make a secondary product which can fill in any gaps on the market

Then she came up with a new deal Ellie shares, "I made my first credit for business course at a cost of just 15 dollars. While I was there, I got comments from customers about their expectations for what they'd like see in the next. That led me to develop Business Credit, which is Business Credit revamped. Over the next few years, I came up with the Business Credit masterclass, and following that, the entire assortment. The results showed that the vast majority of people who had purchased the first bought the second to complete the gap. Then they bought the third one as they grew in their understanding, they needed more."

In the process of growing B2C and B2B businesses with multiple revenue Sources

Jessica Chen, Global Communication Expert and the Chief Executive Officer of Soulcast Media

Description of session: Businesses, generally speaking, are comprised of three major parts: revenue and sales. These include their product offerings, as well as the material that they produce to present their products and services and the channels through which they disseminate their information. In this presentation, Jessica discusses the power of LinkedIn in helping companies connect with their clients (B2C) and to other organizations (B2B), how to make content that appeals both to audiences and ways to expand the amount of offerings and services you provide to each group.

     LinkedIn is a great way to share content on LinkedIn to increase the visibility of your company    

Although many professional and business users use LinkedIn but, they're not thinking of LinkedIn as an opportunity to it can help you get more exposure or post material. Instead, they view LinkedIn as a tool for improving resumes, searching for opportunities to work and connect with the people who you already know.

In real life, LinkedIn is a social media platform, just like Instagram or X (formerly Twitter), and it should be considered as such. There is only one difference that is the type of content that you share.

Concerning the growth in LinkedIn, Jessica says, "The appeal of LinkedIn is that you're reaching a particular set of users that are in a place of personal growth and want to improve their knowledge. "

Jessica is available to discuss her experiences from talking about her experience being a journalist in the year 2018 before becoming an Top Voice and also a LinkedIn instructor within five years. Jessica says this is due to her posting consistently on the platform and engaging with a wide spectrum of individuals who could benefit from her expertise to assist people in improving their communication skills.

HTML0 Change your messages to be compatible with B2C as well in B2B viewers.

A lot of people think that companies will only be able to gain attention by limiting their offerings to customers who are mostly people. But that's not the case.

The power of LinkedIn is the ability of users to change their content in order to tailor them for both B2C and B2B audiences. The content you offer does not need to be changed, but changing the way you define your company's mission can improve your exposure and help you attract customers both business and private.

"I discovered that when I'm trying to communicate with my B2C clients, I prefer using words such as "you," "your" Have you thought about the concept? ...?'" Says Jessica. "My statements are clear, so anyone who has read my writings is able to feel it's their own.

     "[With a B2B audienceInstead of referring to you or "your" to convey my message, I'm communicating my message using phrases like "the team" or "the organisation'. This is more uplifting and less personal."

HTML0 Create a reputation as an thought leader so that you can attract customers who are B2B.

In contrast to individual consumers who need a high-quality product B2B customers need to recognize they are getting the best bargain. To gain the attention of B2B clients, you must present your self as an authority or thought-leader in your sector, regardless of whether or not your product tends to be targeted towards B2C customers.

If you're an artist you could design and promote workshops in photography for your B2C clients. But, in order to get B2B leads, you should develop thought-provoking content by working in the arts or making a living as an artist. You could also offer one-on-1 workshops that teach people how improve their efficiency. can reach B2B clients by publishing information on improving productivity in the workplace.

So, for example it is possible to go from to offering B2C services such as e-learning and 1-on-1 classes, and then offering talks and workshops.

Making a personal brand with video

XayLi Barclay an skilled and knowledgeable Visual Content Coach at Start Shoot Design

Session Description If your owner of your business it's not difficult to be invisible, especially if you sell in a crowded market or a field that is crowded. The best way to overcome this is to create an image for yourself through videos, no matter if you choose to use shorter TikTok videos and Instagram Reels and Instagram Reels, as well as long YouTube videos. In this presentation, XayLi explains how you could make use of video in promoting your online course to increase your sales offer and make your name known to those who purchase through your.

It's not a lot to start with

When you're creating your first film, or your first livestream, there's no requirement to have everything perfect. Start with the footage you already have. When you first start out, the public are going to accept the poor quality of your video and editing skills because they know that with time you'll become much more proficient.

XayLi herself began her adventure with her laptop, a basic white backdrop as well as a standard Ring light.

"This is how I started my career with my first job. I was approached by a company to be one of their experts" she says. "I wasn't waiting around until I got the chance to set up the newsroom to begin teaching other people. I began to use my resources when I realized that the information I was looking to share was not just about how amazing your setup can be.

Today I've got a complete Studio built in my house. But, that's also where I started a few years earlier. "

Additional resources will become available as you grow

If you begin to see more interest to your videos and you begin making money, it's the right time to begin building your collection. You should also upgrade your video equipment. For instance, you can, purchase a higher quality camera/webcam or tripod stand (worth about $500 to $1,000) as well as E-Camm Live, a green screen and a Teleprompter software, along with an Adobe Premiere subscription for editing.

When it comes to the most recent adjustments to settings and equipment, XayLi declares, "[At this stage] there is a wide range different camera angle. The possibilities are limitless. Now is the time to start investing in these things since you're earning money. We are often told that it is important to appear appealing before earning cash. No. You must go to the market, and after that, you'll receive the cash."

After you've earned enough cash, you may outsource the production of the videos, editing, distribution, along with recording, for freelancers or your internal team.

     You should pay attention to just one thing at any given moment    

It's easy to believe that you have to take every step to grow your business. You must publish on all platforms, follow every trend, and discuss many different issues. But this isn't the reality. The most effective method is to focus on one element at a time as you construct your image. It not only prevents the risk of burning out, but also makes it clear to viewers what to be expecting from you every time you upload videos.

In accordance with the XayLi's "Rule of 5 Ones" Five aspects you should consider when deciding on the most effective digital strategy for you

  • A single item or service.
  • A market worth targeting
  • A lead conversion tool
  • One of the major traffic sources
  • A key goal for business

Memberships - Memberships The Good, The Bad The Ugly The Ugly, and The Ugly

Teri Ijeoma the creator of Trade & Travel

Summary of the session: When done correctly, memberships can be a great way for businesses to build more solid relationships with their clients and generate additional revenues. Teri Ijeoma is the creator of a membership program that is focused on Trade & Travel and she is now able to enroll in excess of 35,000 customers with her membership programs as well as 185,000 people who have subscribed to the email list. In this lecture, Teri shares the benefits in establishing a process for members and outlines the steps businesses can take to manage and create memberships the right way.

HTML0 Be aware of the time when you could switch from a free organization to one with a cost.

If you're not well-known as a company, you'll need to start your membership program by providing a value-free service. Teri has started her membership plans through a Facebook group Facebook which was completely free. As you expand your group, you'll need be aware of the time that you need to move from a community that is free to a subscription-based model.

This is a list of things to take note of prior to taking a turn:

  • Your company is growing by the size of your business, however, your customers pay a monthly fee to use the services you offer instead of having to pay for any advantages your business offers, e.g. year-long customer support, etc.
  • Members of groups form their own groups or meetings, which can make it difficult for the group's administration.
  • The group is hiring moderators as well as coaches, who offer advice to the members of the group and there is no extra revenue from your members.

Your member program is a benefit that's an item in its own

Certain companies that offer online courses may also provide membership plans as an add-on to the classes. Though a membership plan can be a fantastic way to make your course more attractive but it must be considered an actual product and not just an addition.

In an interview she conducted with her regarding the Trade & Travel membership, Teri says "In my initial days I was of the belief that this membership was an extension of my training. It's not however the case. The membership operates on its own. The membership has its own staff and marketing, as well as promotions... Better to see it as a service."

Be intentional with your pricing

If you're transferring from a membership-based model that is free to one that is paid, take note of what you're looking to earn. Set your price in accordance with the goal. It is easy to lower your rate in order to get more people involved. If you're sure that the program you've picked is of high quality and you're not hesitant to ask for a premium cost to this program.

In other words, if you're hoping to earn the equivalent of $10,000 per month, it's better to have 500 people willing to pay $200 a month, rather than 1,000 clients who pay $100 per month. If your prices are more expensive, the less people are likely to enroll. Also, you'll be able to meet your goals for income quicker, while being able to manage the program.

The discussion of the Head of Table Panel

Diandra Marizet (Host) who is the executive director & co-founder of Intersectional Environmentalist

The description of the session is the panel discussion will comprise the panelists Cicely, Ellie, Jessica and XayLi discussing their views on how important inclusion is and diversity within the field of business. They will also discuss the difficulties women as well as BIPOC entrepreneurs, face when they enter the business of creation and what they need to do to market their goods ethically within an environment of capitalists.

Here is a list of most poignant issues and concerns which are discussed in the discussion:

     Women of color running companies are now gaining financial stability in the very first instance. What are the challenges in addition to the future challenges and possibilities this opens up?

Ellie Diop: Just like the trauma of poverty and financial trauma, as well. If you're among the very few in your family with an online store or a seven-figure business, there are plenty of examples that you can learn from. The stigma of the internet remains when discussing financial matters particularly for people of different races who earn more than the vast majority of the population over their entire lives.

In the case of I first made a million, I was hesitant to leave my mother's home. I was wary of putting down the money since I didn't know what I would do if the money was gone. It was also nerve-wracking to inform my family members as I worried they might think otherwise to me.

What I'd love to be more conscious of are collaboration spaces such as such that can eliminate the stigma that comes with becoming a victim. Instead, tell me "Hey is something going on? If you're worried about earning funds and how you can use the money, don't be shy to talk about it". The stigma that is perpetuated is a reason why a lot of people earn lots of money, but then return to the same place they started.

     If we're in the field of business, there is a tendency to feel the necessity to be social and switch off the codes and be in the dark or even take a part of us out. There are times when we don't think that we fit into the concept of professionalism. How did this experience affect your interactions with the local community? How do you envision applying that to your work as a professional? DEI professional? DEI professional?

Cicely Blain Cicely Blain: Based on the rules that we have learned to believe in, when we encounter a specific kind of person on media, television, and social media, and also when some online creators are getting a lot of attention and others are banned from shadows, it's simple to think that you should be a certain person that you live with in the way you behave.

If you're able to locate a location where you're acknowledged for who you are by your peers as well as by officials (even in the event that they do not have the same experiences that you) is a major relief. The number of possibilities to be represented has grown and is more accessible, however there's no written norm for what people must do to appear. It is our belief that both rules are correct (even even when they may not be) and they hinder us.

As an example, on TikTok there are a lot of people who aren't neat and clean frequently. Although that's great but I believe that this possibility is limited to only a few people as there's an elevated expectations for people and the way that they present their image.

If you are faced with the issue of having to decide that the career path you're currently on does not meet your potential to achieve and what your ideal job could take on, and you take the choice to shift into full-time business ownership?

Jessica Chen: All of people will come to a point at which we find that what we're looking forward to achieving has come about and we're ready to explore new possibilities. Myself I was at an amazing job which I loved, but after 10 years, I came to realize that there is something else to do. I've always been a kind of person to create my own way. This is why I began to contemplate ways that I could pass on my experience that I've accumulated.

My first job was in the realm of journalism one that could be considered a "proper" career that doesn't permit you to express your opinion, as you're not allowed to be your own person, but instead report on the stories of other people. It was quite a shock to find my own voice and showing my unique way of dressing. This was definitely an experience of discovery.

     Which is the most efficient method to promote your products or services? How do you attract clients who have the same desires and are eager to learn more about your experience and recognize the value of your product or product or

XayLi Barclay Most of the time when we are selling at low prices, it can be a problem for us however when we put the burden on those who are investing -in the process, we do a disservice to them. There's a temptation to think that you'll attract a lot of potential buyers when your prices are low, but chances are that you're working with buyers who are overwhelmed, but they're not yet ready to take a decision.

I worked with a business coach to figure out the total I'd have to make as well as determining my cost based on that number. Many creators develop a course costing $7. They get six figures out of this product, yet they do not have the volume they need. If you're a smaller-scale creator, it is essential to know what goals you're trying accomplish in your business to be able to set your price based on what you want to achieve.

If I can offer five online courses for 1,000 dollars per course, then I'll make $5,000. This is in contrast to selling 500 courses for $10 per course. Consider it this way. That's the process I had to undergo.

Check out the Think In Color 2023 on demand

The following list contains important information about the meeting that lasted three hours. It was developed to help new and experienced entrepreneurs succeed in the world of creation. We encourage you to look further into those topics you were interested in.

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