9 methods to utilize screen-recorded video to improve communication in the workplace

The majority of employees are unengaged or disengaged in their jobs.

Fortunately, video communications can help

Let's take you through the nine different ways you can use video to engage teams better and show you how to create these videos with an easy screen recorder.

What is screen recording?

It's an excellent tool for sharing quick ideas with your colleagues or clients without the need to compose (and modify) lengthy explanations of the details of something.

Also, you don't need worry about taking exact screenshots and marking them for specific items to display. Instead, you simply walk users through the steps using screen recordings and audio narration.

9 strategies to improve communication with recorded video

Screen-recorded films add a touch of authenticity to your communications by recording your tone, facial expressions, and other non-verbal cues and, in turn, making employees feel more engaged, while minimizing any misunderstanding that might come through text only.

Utilize these videos to help with all types of internal communications -- sharing performance reports or presentations, training materials, and a lot more:

1. Executive messages

77 percent of unhappy employees say they would appreciate it when they receive a regular interval of communication from their bosses, such as reports on operations and from the C-suite explaining how the decisions are taken.

However, management often limit their communications to quarterly town halls or lengthy emails. They also make official announcements. The comms that are scripted do nothing to build trust among employees -- let alone to engage them.

Screen-recorded video are a bridge between the C-suite and the other members of the company. It is quick and simple to capture, these video are more human and less scripted, helping leadership earn their employees' trust faster and build an engaged staff.

"Being visually-oriented and video-centric when communicating at work is a powerful antidote. It forces you to remove the mask and protection of written and edited comms."

2. New employee welcome messages

Half of new hires have plans to walk away soonjust because of poor onboarding experience that leaves people feeling unconnected.

Boring decks sharing the company mission and culture do little to engage new employees.

Again, screen-recorded welcome videos are a fantastic option. They can capture your enthusiasm to have the new hire to join your team without needing to make time available to schedule another Zoom conference. In addition, since these videos are shown to you, they can also:

• You can do a fantastic job of making employees feel welcome
• Assist you and your colleagues build trust with the newcomer right from the beginning

Here's a case study with Maddie Diaz, Senior Demand Generation Specialist for the company, who created a short welcome video to introduce her to the team of marketing.

3. Employees onboarding

Here's an EMS Interactive video for training which gives the quiz takers points based on their answers:

4. Product walkthroughs

Teams require a thorough knowledge of the product's worth before they are able to promote and sell it.

Making snackable feature video series is an effective solution to going deeper into explaining an item than a video demo alone can.

• Scale product education
• All content should be accessible

5. Process walkthroughs and instructions

Do you know those " Hey, so what's next?" messages? These messages indicate that your employees do not have full clarity of your process.

However, only 4 in 10 remote or hybrid employees say they clearly know what is expected of them at work.

Screen-recorded processes are great assets for setting clear job expectations. Inspire sales, marketing, support, product, as well as others departments to develop the walkthroughs for their teams. by breaking them down into the following categories:

• Processes Examples include the best way to utilize specific tools, submit pay checks, or navigate through internal databases.
• Workflows Which tasks come first, second and third? And who is responsible for what, and to whom they'll give the ball next.
• Team communication What can you call an event versus show screen-recorded video, including the steps to create these videos.

Employees can also be assisted in solving simple tech problems by providing troubleshooting tutorials in addition to answering commonly requested questions.

The best part? Screen-recorded videos are efficient for laying out processes for external contractors as well. Like, for instance, Shopify uses payment process walkthroughs in order to decrease the back-and-forth among managers and freelancers on getting paid.

6. Timely training

50% of employees who participated in the TalentLMS survey are unhappy with their training program because it's not very pertinent to them. Because it's irrelevant, employees tend to lose 50-80% of training within two days.

How can we solve this problem?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having such a platform can house the single source of truth [let's] let us use it to push a link or embed code and incorporate it into our education, and then swap it out without the embed codes or links changing which has helped our lives numerous times in the last several years."

In addition, with the help of precise analysis of video content, you'll monitor the engagement of the content you create to gauge the success of your training program.

7. Sales enablement training

Between prospecting, conducting cold outreach, and closing deals It's not difficult for sales emails to fall through the inboxes of busy reps. Workshops that are one-size-fits-all and squeezed into busy schedules don't see much retention as well.

However, sharing one-on-one sales training using video formats can be a great method to boost adoption and improve team performance. You can record different sales enablement videos sharing:

• Marketing intelligence Share market research and brand messages, and briefs about leads coming in with bite-sized videos.
• Perfect profile of customers Get deeper than a surface-level customer persona pdf. Educate reps by talking through the specifics of what appeals to ideal buyers, their challenges during the sales process, and on.
• Playbooks for sales and frameworks Utilize screen recordings to give feedback on playbooks you develop. When you are done, put your steps into brief videos that promote acceptance.

8. Management of projects

"New project, more meetings -- how exciting," nobody has ever.

Yet, project meetings are the most common form of gatherings that employees take part in.

But replacing them with screen-recorded video tutorials that explain the what, how, what is, and what of projects can be sure to save time for everyone who are involved. Consider it this way:

• Project managers are able to share their objectives and other details of the project, as well as comments on their own schedules.
• The team members are able to go through project videos at their pace and not have to yawn throughout meetings.
• Members of the project can also create short videos from their browsers to share progress updates.

Pro Tip: Organize videos sharing the goals of your project and their results according to campaign name in your video library. In this way, you'll be able to keep an easy-to-follow record of every project's 'why' and the effects they brought about.

9. Team update and report

Updates for teams can fall between chat messages as well as email archives, with some members missing their updates entirely.

Video-recorded updates, on the other hand, are hard to overlook. They are organized in teams, project name, or topic in the video library, they become easily searchable as well. Yet another idea: share your monitor to create performance reports.

Based on the person who is watching the video, whether group members or other stakeholders allow the viewers to view, comment, or control specific folders of video. You can also remove public comments when needed.

Start recording employee comms videos now

Be aware that video screen recordings show your true feelings superior to written messages.

These videos are also helpful in closing the gaps in communication between management and employees. If you're looking for a simple device to make videos like these, we suggest our no-cost Recorder. You can simply enable it in your web browser and begin recording immediately.