9 Black template email for Friday that generate a profit from the holidays |

To turn a profit this holiday season, get the following 9 Black Friday and Cyber Monday email templates. The copy is primed and ready for you to modify.

The time is now to prepare for the Christmas season (is this the right time to start?) You're planning your promotional events for the holidays.

In the end, it's the time to sell.

First, let's cover a couple key pieces to incorporate in your email marketing campaign, before diving into the Black Friday email templates.

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What are the characteristics of a good Black Friday email?

In the interest of simplicity To make it easier for you, I'll be referring to Black Friday and Cyber Monday in the same way, as our strategies and templates are applicable to both. Of course, adapt our tactics according to the particular holiday you're sending out your email.

With that caveat out of the way Let's get to Black Friday email. The content of your Black Friday emails won't see the sunlight if you don't have a compelling subject line.

It's difficult enough to get the people who read your email on a normal day.

After all, 47 percent of people who receive emails check their mail by relying on the subject line alone.

The competition is even fiercer when it comes to Black Friday and Cyber Monday as 116.5 millions emails and 106 million emails are sent in the respective days.

For instance, use urgency and scarcity urgency in the subject line of your email to get people to open their email, like in On 's "Last Chance: Sprint for Gifts" subject line:

Another tactic is to surprise your viewers with gifts as in Mod" 's "A small gift to prepare you to be Mod"" Subject line.

Additionally, similar to what Mod" and Mod" have done it, you may include an emoji in the subject line of your email to increase the number of people who will be interested in your message.

If you think emoji seem like a waste of time to include in emails for Black Friday email subject lines, consider this stat:

Companies that include emoji in subject lines have as much as 56% more open rate compared to companies that don't.

Why not take advantage of the joy of Christmas and play on a holiday emoji to increase your confidence?

Whatever way you go, if you get your subscribers to accept your emails The battle for half of them is over. Truly.

The other key ingredient which will help ensure the Black Friday email campaign a great success is having a clearly stated call-to action (CTA).

It is important to be clear on what your email subscriber should take next. A simple "shop right now" CTA that stands out from your other email should suffice for your email for the holidays.

You can check out any number of Black Friday and Cyber Monday emails. CTA doesn't seem to differ across the board.

Plae  For instance, it employs an obvious green "SHOP now" CTA at the bottom of the Black Friday email.

and Baggu has a large "SHOP now" CTA that extends across the entire width of their Black Friday email design.

To get a slightly different look, look to Rapha , which includes an attractive red "SHOP THE SALE" CTA that pops nicely against the black background.

The idea is clear. Create your CTA as obvious as possible.

Additionally the last thing you need to remember is that your Black Friday and Cyber Monday emails can include an GIF if you want to add a little Christmas-themed flair to your contents.

In all reality, 700 million people use GIFs every day, and Giphy offers a staggering 10 billion GIFS every day. To say people enjoy their GIFs is an understatement.

It doesn't need to be anything elaborate, neither does it need to be anything extravagant. This simple GIF at the top of the Black Friday email that I received from BabyCenter in 2019 will draw attention to its CTA as well as spread Christmas cheer.

GIFs apart, the main message is:

Use a catchy subject line, powerful and clear CTA, as well as (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday email messages

Nothing is more satisfying than creating excitement and anticipation for your company.

Another way of doing that is to generate excitement about your specials in the emails leading up to the Black Friday and Cyber Monday promotions.

As in, send emails well before the holiday discount dates and also consider launching the Black Friday sale in the days preceding Black Friday.

Why? The majority of people don't want to wait to Black Friday.

In particular, when it concerns online shopping that is instigated through email marketing campaigns.

In fact, even on Thanksgiving day, people buy nearly as many items on the web through email marketing campaigns than they do on Black Friday. And open rates and click-through rate are typically higher prior to when Black Friday weekend hits.

Type #1. The mysterious announcement email template

Hey, [first name],

Something exciting is brewing, and it's headed your way.

I can't say much more beyond this.

In addition, I believe you'll be awestruck by this.

Also, keep your eyes open for this coming week.

(And sure, it's more expensive over your usual Black Friday deal.)

Just keeping you posted on the latest over here at [brand name]!

So excited,
      [your name]                                    Copy and paste to clipboard

Type #2. This is the complete template for email

Hey, [first name],

Yes, it's that time of the year once more.

Love or hate the holidays However, you'll get through this.

(We all require this reminder, particularly this year, am you?)

In order to simplify your life easier, this isn't just another email promoting an Black Friday deal.

It's an email that reassures us that we've got all the information you require to solve your the issueresolve the problem.

In particular this year, I want to ensure [brand] helps the most.

You will receive everything you need to resolve your issue.

Truly.

We've got something to offer the readers of this article:

• If you're having trouble with [problem] If you're having trouble, we'll provide the [product].
• If you're facing problems We can help you with our product.
• If you're facing problems We can help you with the product.
• If you're experiencing [problem] If you're having trouble, we'll provide our product.
• If you're facing problems We can help you with the [product].

(Yes, we're still providing a classic Black Friday deal [timeframe] on everything, so keep on your watch for discounts details.)

In case you're still unsure about which option doesn't fit the bill then just the reply button and we'll make it work.

Because we can as well as because we would like to.

It's possible that we all could use a little extra support at this point.

We are here for you.
      [your name]                                    Copy to clipboard

Type #3. The product recommendation email template

Hey, [first nameHey [first name

We thought it would be nice to make things a little easier for you when you shop (online) this season of giving.

If you're a big fan of the [product], we believe that you'll enjoy:

• [product]
• [product]
• [product]

If you're looking to [solve problem], these will aid you to solve the problem.

And of course, we'll join this Black Friday and Cyber Monday discounted party, giving you [discount] on [products].

We'll transfer it to you within the timeframe.

So, be on the lookout for our sweetest deal of the year!

We are here to assist,
      [your name]                                    Copy to clipboard

"Sense of urgent" Black Friday and Cyber Monday email messages

It's likely that you'll get a lot of these messages in your mailbox during the time Black Friday and Cyber Monday come, but there's an important reason behind it.

It's not a problem.

The more restricted your products are in their scope, the more appealing and time-sensitive to the people who purchase them.

To get a classic look at how this backend psychology works take a look at the classic cookie jar research  that involved 200 people who were asked to rank cookies. Ten cookies were put in one jar and two put in a different (of identical cookies, of course).

As you'd guess, the cookies contained in the two-cookie jar were scored 2 times higher than the 10-cookie jar.

How can you create a sense of scarcity and of urgency to your Christmas email campaign?

If it's a special discount, timeframe or even inventory, our latest collection of Cyber Monday and Black Friday email templates are designed to conjure up a fear of missing in the process (FOMO).

A tip: Use these templates with a countdown timer and/or inventory counters on your landing pages as well as the product pages of your e-commerce store for more excitement.

Type #4. The straightforward FOMO email template

Hey [first name],

In order to help you stay clear of FOMO To help you avoid FOMO, I'll make it super straightforward.

Here are our biggest deals this year.

From [timeframe], we're giving you a [discount] as our 2020 Black Friday deal.

So, if you're seeking to resolve a issuesolve a problem use this killer discount for access to:

• [product category]
• [product category]
• [product category]
• [product category]

If you're thinking about when the best time to purchase the product is, that time is now until [timeframe].

Here's to [solving the issue] (at the time of a huge discount)!

[CTA]

Cheers,
      [your name]                                    Copy and paste to clipboard

Type #5. The straightforward discount email template

Hey [first name],

The best Black Friday deal is here exclusively for our customers!

Between now and [dateWe'll give our customers a discount on our [products].

Simply enter [discount coupon] at checkout for your instant discount.

If you (or someone you have met) has trouble with the problem Now is the perfect best time to resolve it (at an amazing one-time price).

[CTA]

Happy Black Friday!
      [your name]                                    Copy to clipboard

Type #6. Last Chance Email Template

Hey [first name],

We'll remind you that you have only [timeframe] for you to benefit from our discount.

We are closing our Black Friday sale ends on [dateday].

In other words, if you're trying to solve a problem, you may do so at discount before the [datethe [date].

It's a discount that's valid until the sale ends on [date]

• [product category]
• [product category]
• [product category]
• [product category]

Don't forget to take advantage of our best discount for the entire year if seeking to achieve your desired result.
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy and paste to clipboard

Type #7. The template for email scarcity

Hey, [first name]

Just a quick heads up:

Only [a limited amount] remaining of the Black Friday sale at a discounted price].

If you're one of those who struggle with [problem], don't pass up this Black Friday deal that could solve the issue.

(And with a huge discount, what's a better time than now?)

In other words, if you're considering of joining/purchasing product, I'd suggest jumping to it prior to the time that the last [product] is taken.

[CTA]

Don't wait!
      [your name]                                    Copy and paste to clipboard

"Follow-up incentive" Black Friday and Cyber Monday emails

Our final set emails for Cyber Monday as well as Black Friday emails is designed to seal the deal.

By reminding your subscribers yet again to avail your Black Friday deals, and adding another incentive just before that Black Friday sale ends, you're giving them another reason to act now.

If you think you're overdoing the task by sending out additional reminders in your Black Friday email marketing campaign Think again.

When it comes to scoring a response, follow-up emails typically get a better response percentage than the first one.

In fact, one study saw an 18% rate of response on the first mailer, 13% for the fourth follow-up email, with a whopping 27% to the sixth.

In addition, the practice of sending out an additional number of follow-up emails can be said to triple your reply rate .

Basically, if you want an answer from your readers It's likely to happen in the subsequent messages. So, don't pass up the opportunity to add a couple more enticing messages in your Black Friday email marketing campaign.

Type #8. The contest email template

Hey, [first name],

This is an exciting news item to share with our readers:

The very first number of individuals who purchase our [product] will enter the chance of winning a prize.

Isn't that fun?

and we'll let you make use of the Black Friday discount [code] to receive an additional discounton.

We decided to add some extra cheer into the mix this year, because... it's been a good year. this has been a kind of year.

[CTA]

Have a great time!
      [your name]                                    Copy the clipboard to your computer

Type #9. The email template of the loyal customer

Hey [first name],

It's a very simple email simply to say thank you.

Thank you for who you are and for believing in me to assist you solve your problem.

In appreciation To show my appreciation, I would like to present you with an extra little gift.

In the [timeframe], take advantage of an additional discount on the [productsfrom [products].

Absolutely no strings. Use access coupon code (discount code) when you check out to make a gift card redeemable.

A way to really thank you for allowing me to excel in my endeavor to assist in solving problems.

As always, if there's something I can assist you in making your life better contact me.

[CTA]

Gratefully,
      [your name]                                    Copy and paste to clipboard

Supercharge the sales of your business this Black Friday and Cyber Monday

In the wake of 93.2 million buyers who purchased an online purchase on Black Friday last year, it'd be silly not to join the Black Friday sale frenzy and promote your brand's offers with a solid holiday email campaign.

This year was especially notable, since the pandemic dwindled during in-person shopping.

For a successful holiday email marketing campaign, you must follow these Black Friday email tips and templates:

Use a catchy subject line, strong CTA as well as some holiday-themed flair by using an animated GIF to the Black Friday email designs.

Utilize the "anticipation" mail templates in order to generate hype and excitement about your company.

Utilize the "sense of urgency" templates for emails to create demand of your product and encourage customers to buy right away.

Make use of our "follow-up incentive" email templates to remind subscribers of the date that your Black Friday sale ends and encourage loyal customers to buy more.

May you write the best Black Friday emails, and enjoy a huge Black Friday sale and beyond.

P.S.  Are you still missing an email provider creating your Black Friday and Cyber Monday email campaign? Give a try for free.