7+ years into her business of coaching, Becky Mollenkamp is honing into what she likes doing the most

Find out how the brain coach and proven creator Becky Mollenkamp is evolving her business to be more focused on the things she is passionate about.

What happens If you got away from those "shoulds," and instead rely on your gut?

A trainer of mindsets Becky Mollenkamp being able to stop adhering to a "shoulds-based" life style has changed everything -- even her professional career.

Becky aids people to make the transition from "small business owner" to CEO and create profitable companies that aren't burning out. Through the Gutsy Boss brand, she has helped thousands of customers identify their own "shoulds" and define the success they'd like to have by defining their own goals.

She has more than twenty years of knowledge in the field of entrepreneurialism as she begins her new position. The experience includes running a six figure content marketing business before starting her own business of coaching in the year 2015.

Recently, we had the pleasure of speaking with Becky to learn about the ways in which her business grown over the last couple of years, as well as to reflect on her path as a creative. The business is in an exciting time of growth and she is focusing on specific services for mid-sized companies and their managers as well as their employees.

Learn what Becky has developed her business by following her gut instincts and not letting go of "shoulds," and has assisted other entrepreneurs to do similar.

Her calling is as a mental coach.

While Becky was an entrepreneur for more than twenty years, coaching was not an integral element of her strategy.

"What inspired me to begin the path of coaching was when my brother was killed in 2010, following an overdose, which was fatal for heroin. This really awakened me from my slumber," Becky explains.

"I was living a life filled with'shoulds' and repeating the exact same thing over and over performing everything that you're expected to perform. This made me realize that life is far too short to lead living a life that's not exactly how you want to live."

"I didn't know what I was looking for. It was clear this was not the truth," Becky remembers. The writer shut off his work and went back to her home with her parents. Then came the internal investigation of what she wouldwant for her life in the future would turn out as.

Becky was able to start building her writing business. "It was something I was familiar with that I believed I could become effective in. Then I realized what I most wanted to accomplish was to assist others break free from the'shoulds'."

Then she began coaching.

"I discovered that I can assist others experiencing the same things that I've gone through. And that's really the reason I realized that this is the job I'm supposed to be doing. It's my passion to work in the field of "science and technology."

The work she did as the owner of an agency, along with an increase in her determination to help others led to her unique perspective being a perfect match to guide people's mindset.

"I'm not planning strategies for strategic implementation neither am I consultant. Actually, I'm an instructor. So, I help customers make their own choices and their personal knowledge of what they'd like to achieve from their lives or business. After that, I assist clients in making that choice," Becky explains.

In order to help clients live the values they hold dearly She brings the values she holds into her coaching. "I'm female-focused coach this signifies that I'm a woman who is devoted to my own experiences and am aware of my own trauma, and my coaching is about compassion, no blame or shame."

Motivated by her experiences and education, Becky began building her online coaching company -- but it was accompanied by a lot of "shoulds," too.

Distinguishing the chaos of web-based business that's supposed to be

If asked about the difficulties which she had to overcome in establishing her own company as a coach Becky laughs. "There was nothing that I didn't have the ability to handle. It appears that I've fought each obstacle."

The battle of the "shoulds was played out during this particular instance also. "I believe the most difficult problem was the opinions in the world on the internet about how companies will be like, and the best way to manage it and the things you need to do for success," she says.

In her reflections, Becky finds this common perception that those who don't take a long-term view aren't confident in themselves, and therefore harmful and entitled. "I did not realize that at the beginning, but I felt plenty of guilt and believed as if I wasn't performing my job properly [because I still had to write in order to survive [in]."

She recalls the thought "Why couldn't I make the coaching more efficient and effective rapidly? What's wrong?"

A lot of people aren't able to invest in the venture that they've always wanted to be in which is perfectly acceptable! This can be a slow process, however, that doesn't necessarily mean you're less committed or worthy of being an entrepreneur.

"I had to do myself a favor and free me from all shame and guilt, as well as to acknowledge that my advice [to go completely in [was not a good idea for the majority individuals."

"The greatest challenge in the beginning was to realize the ways I could transition the business of writing documents to a entirely new ventures." She set her sights on changing her work at a rate of 25% per year. At first she scored 25 per cent writing, 25% coaching, and 25% coaching. "Honestly it's the very first time there's nothing that was written" Becky tells us.

"That was a lengthy and slow procedure. Then, letting go of it and getting rid of the shame of it all and letting it go might be the most effective and efficient choice for people to start on a new venture rather than being nervous about having to invest all their energy into the venture or not feel comfortable about their new venture."

Becky struggled with taking herself seriously as chief executive officer to appreciate the significance of her work and see that she was a part of something bigger.

"You are self-employed and freelance and you could be an entrepreneur for yourself or the proprietor of a modest-sized enterprise using a handful of consultants . Yet, you're the head of the company and the CEO. You have that vision." the author explains.

"It's about having the conviction to make the statement "I'm a professional. I'm capable of doing the job.'"

Presently, the mindset of a CEO forms in the work she does with clients.

Clients who are more specific (while providing access to a broader target audience)

Becky's career is currently going through a change of direction. main focus now is coach mid-sized business owners and their teams .

There are a variety of reasons behind this change:

Her work is aligned with her own experience and knowledge in the field of business management.

Her time and service makes Becky the biggest income.

What she is most passionate about.

Based on her own experience, Becky wants her clients to feel "the internal transformation by making your company behave like an organization and you as an executive."

"I worked on behalf of individuals and still do however, I'm now working with women, mostly working in mid-sized firms" she describes. "It's all about making sure that their workplace is safe for employees and engaging with their employees or advisors in providing assistance so that they are able to achieve more harmony in the workplace."

This change could have the possibility of a negative effect for Becky's financial health, too.

"You pay more for coaching and training," which means you'll need someone else to make about the same amount out of those guidebooks for $7 or even an entire program that's worth $220. It's my job to sell a variety of courses along with guides]. There will be a lot of customers to select from my choices as only a fraction of them will be sold as products." Coaches' clients typically recommend their clients to their colleagues. This could lead to more revenue potential that can be earned through coaching in the future.

But, Becky plans to continue giving coaching services to an audience that is larger, even though they're not the best match to her unique one-on one coaching.

"I'm still running my venture as I've done it for the past year. The name is Gutsy Boss. I'm also working to help people as well as companies," Becky explains. "I will not abandon those persons. I've had the privilege of working with several people over a period of time, and they're present on my podcast or are on my list of subscribers."

To help the people who have been impacted by these issues, Becky has repurposed a large portion of her previous information into Gutsy Guides which help with specific issues like setting boundaries, making big requests, and dealing with imposter syndrome.

"Generally those who fall classified as professionals with a intermediate stage of their career, therefore instead of spending a lot of coaching sessions one-on-one with them, I offer them several equipment to assist them in these things," she says.

If someone comes across Becky's work she has created, they will fall in two categories distinct from each other:

Prospective clients to coach

Anyone who can benefit from Becky's self-guided mini-course , self-study program in addition to those who are interested in the Gutsy Guides that are presented by Becky on

How does she figure out which segment each potential client is part of?

Automatisation Segmentation, automation, and maybe some inspiration from Golden Girls. Golden Girls.

Automating segments, automation and fun tests to connect potential customers with the right offerings and services

Becky has a test available on her site: "Which business owner do you connect with? " The test of six questions (built through Interact ) can assist you to determine which Golden Girls-inspired business owners they are: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) (or Sage (Sophia).

Every person represents a distinct phase of ownership in a business, beginning from beginning to an experienced professional.

"To be exact the product is an sophisticated email opt-in system," Becky cautions fellow developers. "I don't recommend you start with an alternative to this if you don't yet have the opt-in access... The way I went about this was to start my first encounter was with downloading only one document. This is the easiest choice."

If you're currently capable of segmenting your customers A more sophisticated opt-in like Becky's test, can assist you with this process. You can use this segmentation to automate the process of contacting them with special offers that are tailored to their particular preferences or levels of knowledge.

Automate the sequence of emails by using ConvertKit, which means she won't need to waste time sending out the correct messages to the right recipients.

"It is happening when I'm asleep," she describes. "They're receiving their emails and, in the event that they decide to purchase these books, they're extremely cost-effective. It's a no-brainer, and it's an easy process."

Becky is aware that her company will grow and so will her business.

Since Becky's company has grown with its expansion and growth and so does her approach to make use of .

Becky has introduced (and sometimes canceled) numerous new products in the course of growing her company. These include online downloads as well as classes and small-group coaching.

She's also preparing for the 2023 Gutsy Accountability program. It will comprise group coaching, downloadable resources, one-on-one coaching sessions with Becky along with live classes, depending on the type of program clients pick.

"I am a fan of coaching groups since all of the equipment I'd like donate can be kept in the system. Clients have a place to take the items. I can make investments that already exist at my disposal to clients. This makes it much simpler. They can also pay for it through . There's no need to consider all of this."

The buy buttons that are on the site and checkout experiences enable customers to buy products like Gutsy Accountability without leaving the homepage of the site.

Artistically Becky is given Becky the opportunity to study the different types of merchandise to figure out what is best for her and her clients.

"Almost every single week, I've had people contact me and tell me, 'I'm certain that you're using the software Please let me know about it and I'm happy to provide an answer," she says.

"I believe it's helpful for the public to know that it's possible to build your business with this foundation... You've got everything you'll need at a cost you can afford."

Make your own decisions and build an organization you can be proud of.

Becky's final suggestion for writers is the same as what she provides her customers follow their instincts.

"Listen to your inner voice. A majority of the people I talk to... they're struggling with doubts, and they aren't confident that they are, which can lead to feeling stuck , and feeling that they're not progressing in their business. The feeling is extremely demoralizing, and downright depressing. The experience was one I'll forever remember," she says.

"In the beginning, believing in yourself is crucial to having any sort of success."

Becky's coaching firm has seen a significant increase in its size since she began her coaching program in the year 2018. However, the fundamental basis of the training she gives to other coaches get rid of the'shoulds' and'shoulds'- is still not shaken. We're curious to know what future direction the next four years (and more!) will lead Becky and her company.

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