7 ways to personalize automated emails, based upon subscriber behavior

In this age of personalized marketing, a one-size-fits-all approach of email marketing doesn't seem to be a good idea in today's. Companies that use the email method for marketing and e-commerce usually have lots of information about their clients However, they're not able to utilize that data to their full advantage. There is a growing number of companies using emails as a marketing tool. It is vital to ensure that you as an email marketing professional you are able to think of innovative methods to make sure your clients are engaged.

The days of using a 'first name' of your clients' names in email was considered to be among the most effective strategies to increase conversions. Making sure that subscribers receive pertinent, timely emails that are relevant to their needs is essential to make sure that they're interested in your company.

Personalization and automating, when utilized together, work wonders. Its study compilation shows that, Experian states that businesses who personalize their emails for promotions have an increase of 27% on individual click rates, as well as an increase of 1 percent in open rates in comparison to emails which do not tailor. Furthermore, it states trigger emails have more response rates to conversion in the same quantity of sends as compared to "batch or blast" emails.

When you are creating custom-designed campaigns for your e-commerce email marketing campaigns, it's crucial to utilize a couple of basic but effective ways to test the efficiency of your email campaigns.

     You should be ready to respond the appropriate questions    

In order to send out automated email triggers It is essential to get customer data. A good way to accomplish this is by asking your clients to select particular preferences, which can assist in separating the data. Once customers have signed to receive your newsletters You can ask the reasons they are selecting your email messages. Your answers can help you gain insight that will lead to being more specific and pertinent in your messages.

Here's a sample email from Marisa Murgatroyd who is the founder of Live Your message.. The recipient of her email is asked to complete a brief survey. It can help her sort individuals based on their preferences. She will deliver only emails that are relevant and appropriate to their requirements.

      Develop customer personas    

If you've been able to get the responses from your clients, create customer personas using the information. To get familiar with your clients and your subscribers more intimately and create more personalized experiences for the recipients. This will allow those that receive your messages with the most enjoyable experience and also more useful.

Be aware of the time and the location for your trip.

Check your email accounts according to time and location to gain a good idea of the best time for your needs. Certain hours of the day tend superior in terms of . Your customers may be scattered around the globe, in various time zones. This is why it's crucial to provide your customers with the same customer service. Certain customers respond better to emails if they're delivered at specific times during the day. Make sure you conduct A/B tests on your emails to determine the best time the time that customers reach out to your emails and then determine the time of sending in line with that.

     7 types of automated E-mails triggered through subscriber behavior    

After you've got enough data for you to correctly segment your email subscribers and you can then create automatic trigger emails to specific categories or for specific events.

There are seven different types of email that trigger the desired action. These emails are delivered to customers

     1. Welcome E-mails

The welcome emails join you to the new subscribers. The welcome email is the first one you send out to confirm that you've signed-up. It can help you filter your list of email addresses by asking your customers about their preferences. The ideal is to run a sequence of welcome messages that include the first one being a welcome message along with announcing the items in a follow-up asking for subscribers' preferences. You can also follow up with ones with offers and special discounts that buyers can take advantage of to make a purchase in the future.

Check out this example of the Welcome Email by Hootsuite.. It guides subscribers to get started using their online service. It is the initial email of a sequence of messages that trigger. It is sent out at the time that subscribers choose to sign up.

     2. Mails left behind by abandoned carts

The email messages to abandon carts are those that are sent out to customers who've placed items in their cart, but failed to finish the purchase. Then, highlighting the items that were abandoning with discounts or even offering free shipping before allowing them to complete the checkout procedure is a great way to get them to complete the purchase.

Take a look at the email which was sent by the company Asics. They've highlighted those items that was not offered for sale by placing it in the middle of the banner and display the rest of the items on the cart beneath. The site also displays items in order to promote cross-selling and improve the chances that customers will return to the site to buy.

3. In Stock Emails

Emails with back in stock are emails that are addressed to clients who are looking to purchase an item which was not available in inventory and who opt to receive an email notification when the product is available in the inventory. Informing customers about availability of the product can be a fantastic method to keep them on your site to purchase the product.

The email you receive from Kauffmann The Mercantile is an ideal illustration. The message you get is a great way to let your clients be appreciated.

4. Price Drop Notifications

These emails are sent to people who have retreated from your site or shopping cart, most likely because of the cost of certain items for which there's not any discount. If the items you previously visited are now cheaper, it is your responsibility to notify customers of the reduction. It's a great opportunity to get customers initially intrigued to purchase from your.

Check out this sample taken from the retail store Target which provides shoppers with details about cheaper prices of items that can be found included in their shopping carts and other items which are highly suggested. The information will motivate customers to buy the item.

5. Order Confirmation

When customers are finished shopping and placed their orders, they will get an email confirmation of their order sent to them, confirming the purchase and expressing gratitude for purchasing. Customers will have the ability go back and review their order and change their purchase if they wish. Include a receipt for payment as well as an overview of your order to ensure that the transaction in order. Give them the option to track their purchase and give feedback. It is also possible to think about cross-selling or offering similar products.

This is a copy of a confirmation email from Amazon. The purchase in question included an eBook. Take note of how Amazon suggests similar titles within the middle of the email.

     6. The Order Follow-up E-mails

Once a customer has made an order via your website It's your obligation to follow up with your customer. Create follow-up email messages that will be automatically sent out along with recommendations for the product and suggestions for items. The emails also include details about the specifics of tracking your order and the overview of your purchase, and also information on payment options.

Look over this email from Etsy that informs the customer regarding the status of the shipment of the purchase.

7. Re-engagement Emails

Re-engagement emails seek to improve the relationship you have with your users as well as clients who didn't open the emails you sent them or purchase from you during a specified amount of time. Re-engagement emails may be successful in bringing people to your site. It's possible to send a sequence of emails that entice clients you've lost interest in, and to encourage buyers to shop on your site. Additionally, you can add discounts or promotions to your order in order to encourage visitors to visit your site to make a purchase.

This is an example of an email reengagement from Pinkberry which offers their customers free yogurt if they go to an Pinkberry retail store within seven days from:

Automated emails are most effective when they're customized

Hyper-personalization is what will keep your email subscribers interested in your business. As you plan the next stage of your marketing emails ensure that you go beyond simply mentioning the names of your subscribers in the email messages you send out. Sending personalized emails that are based on the readers' preferences and needs is essential in order to make sure that automatic emails function effectively.

Kevin George is the Head of Marketing for EmailMonks which is one of the fastest growing email-related businesses and coding experts that specialise in creating stunning templates for email, Photoshop to HTML email conversion, and Free HTML emails templates. Kevin loves to share his experience and suggestions regarding email marketing as well as the best techniques on his blog about marketing through email.

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