7 Video Metrics to be aware of for 2021 and beyond |

The world will be watching three trillion internet video minutes each month by the end of 2021 this is about five million years of video per month. That's about 1 million minutes of video every second. That's kind of a big deal. Since marketers are creating more video content, key performance metrics for video are more crucial than ever before.

This goes beyond total view count, expanding in ways to understand details of viewer journey. In this post I'll go over the most important video metrics you'll want to study to improve the performance of your videos.

What are video metrics?

Performance analytics are used to measure the performance of your video. that help you to both determine and assess the effect of your video. These metrics provide you with crucial information on your video's overall effectiveness. This can include things like the average view time and percentage time of people that have actually watched the video. Detailed video metrics can change how you have previously assessed the effectiveness of your videos.

Crucial video metrics and analytics that determine effectiveness

Video will make up 70% of all mobile traffic by 2022. With this high percentage, filtering success beyond views is vital. More important information factors to consider that drive your video strategy. Here we'll take a an examination of the most important metrics to determine how audience perceives your video.

1. View Count

This has to be the most common metric, and only scratches the surfaces. It gives you the total quantity of the instances your video was played. The views of your viewers determine the total audience reach for your film. If your goal is to generate awareness then to an enormous audience, this measure will become the gold measure.

One thing to be aware of when it comes to view count is the way the views are rated based upon the channel(s) that you're using. As an example, on the one video channel, a single view could be counted at three seconds. On another, it is counted at 30 minutes. It is important to take this into consideration especially when using multiple videos. Here are 3 tips to help boost your view count:

1. Share your video on social media. Utilize a hashtag specifically for the video for the purpose of identifying the video to your name. Go the organic route or use paid social ads.
2. Share your video via an email. If you already have a mailing list, send your video out in a marketing strategy that is formal. Include CTAs to encourage your viewers to share your video via the social media network they are on.
3. Engage with influencers who are relevant. Find relevant partnerships with influencers. Invite them to share your video in general posts or in stories, to expose your brand's name to their followers.

2. Audience retention

The retention of an audience is the normal percentage of a video that people watch. When the initial few seconds of your video is weak with viewer drop offs the retention of viewers takes the hit. For this to be put into figures, let's assume you've just released a video which is 8 minutes in length. If viewers watch the video an average of 4 minutes, your Audience retention for the video is at 50%.

In order to increase retention, begin your video by using a catchy hook that draws your viewers into. A good hook grabs the attention of the audience right away, making viewers want to keep watching. Here are a few examples of the different kinds of hooks can work:

• Standard Teaser. You've seen this many times, with hooks such as: "And later in this video, I'll teach you how to shed 10 pounds in a week".
• Sneak Peak Begin with. Begin your video by introducing a variety of major events that will be revealed at a certain point later in your video without giving too much away. Imagine how you would watch an episode of a television show or movie.
• Informative upfront value. This is a basic catchy hook that's often employed in tutorials "In this video you're going to learn how to make candles yourself."

3. Impressions

Video impressions are the time a video shows up on a person's screen commonly as an advertisement. In some cases they aren't an action-based metric and are determined by a visitor just looking at the video's in the pop-up.

If you're planning to utilize your video in an ad campaign, then you'll be paying attention to the metrics of impression. Below are some of the ways you can analyze these metrics measure the performance of campaigns using video:

• Check the frequency the pay-per click video ads has appeared in search results
• Check out how often a video ad appears on social media
• Compare metric insights using third-party sites like Pinterest and Google.

4. Click Through Rate (CTR)

It is common to imagine email marketing whenever we hear the term click-through rate (CTR). In the case of video, a CTR refers to the percentage of viewers who click the call-to-action button included within your video's content.

A video's CTR gives you a clear evidence of how effective your video is at encouraging viewers to act. The call to action you choose to use must then be pertinent to the content of subject matter, tone as well as the overall look and feel. If the call to action is out of the norm, it will not be received well by your audience. Below are a few ways to use CTRs in your video content:

• Create and position the CTA. Make it visually attractive so that it stands out. You can even place your CTA on different locations in the video. After enough changes, go to what you like best.
• Focus on engaging first. If your data show drops offs, before you see the CTA the other tasks need to be carried out on your content.
• Write compelling CTA copy. The copy should relate to your video's subject matter. What you don't want to do is confuse your viewers.

5. Play the game at your own pace.

If you want a certain percentage of your target audience to hit play in your video, then play rates are the most important metric that you can use to determine the quality of your video. The play rate is the proportion of viewers who clicked play and began watching the video.

This is an excellent indicator of how pertinent the video's content is the location where it's placed as well as how successful it has been in getting people to watch. Marketo analyzes play-time using a simple formula:

 Play rate = % of those who have clicked and watched the video, divided by % of total number of visitors who visited the page of landing.

6. Engagement Rate

Engagement metrics are generally the most popular and important to measure. It's where you get to know how powerful your content is. The rate is based on the median view times and also the proportion of your video is actually watched by viewers. Another formula calculates engagement rates:

• Engagement rate = total watched time/total number of video plays ( with replays)

• Meet your audience's expectations. If a viewer expects to learn or see an instructional video and instead, is being sold towards, it is likely that they will drop off.
• Eliminate the unnecessary excess. Keep your video content concise and straight to the point.
• Identify peak engagement points. If there is a commonality as to when views skip or stop watching altogether determine what the reason is and then make adjustments. c

If your engagement level isn't high initially, don't beat yourself up over this. Keep in mind the goal of your video over all other things for it to grow in popularity over time.

7. Average view duration and finish rate

Don't forget to include the average duration of a view. This is the sum of the watch time of your video divided by the total number of plays that the video has, including replays. The metric measures the ability of your video to maintain the interest of viewers for the duration of the film. It is usually reported in an "watch time" report from your video solution and includes detailed time timestamps.

Important YouTube metrics you should know

YouTube is the second-most used search engine in the world in the world, just behind Google. Where Youtube's video metricsshine are in regards to the insights of viewers, impressions as well as click-through rate. Here's insights on why these metrics are essential to the smart youtube user.

• Youtube provides a comprehensive dashboard with audience reporting to determine the demographic details of your viewers. Use this as a guide when creating and enhancing video content.
• A record of the impression is made each when someone views the thumbnail image of your video. Make sure your thumbnail image is attractive and appropriate to your video's content.
• If there's a large number of clicks that's an excellent indication that your thumbnail and keywords have been successful. It is a good idea to ensure that you regularly look over earlier videos to determine whether they share anything that is similar to determine what is and isn't working.

The most important metrics to be aware of

• Advanced video analytics allow you to determine the behavior of viewers from any place and on what device they're using to stream.
• Explore your analytics and discover the ways your videos are discovered.

Lead generation from video Set KPIs

• Play rate goal Determine the play rate that is successful is for your video. If you use more than one video platform, remember that different platforms measure different plat rates.
• Conversion goal: This is the percent of people who view your content that turn into customers. This is sometimes difficult to measure, but the inclusion of a video on a landing page, the A/B test of CTA's could increase click-through-rates so you have a better idea as to which one works the best. If your viewers are engaged through your video, they have a greater probability of becoming a customer.

The social media video metrics are important to consider

Video and social media have a lot in common. The metrics of video analytics for social media are more than comments and likes. Just like any other metric one must be aware of what is effective to build your brand. Be aware of what you intend to accomplish by putting your videos on social media. Here are some of the key metrics on social media that you should be aware of:

• audience reach:Reach measures how many users your video was shown to. It alone can help you understand the potential number of people who will view your video. Although a big audience can be beneficial, reach really only becomes powerful when you can compare to other similar metrics.
• number of followers:Keep a close eye at your social media followers before releasing videos. Inspire your followers to share, like, comment and share your content. Influence from social media can spread in a blaze of fire and sharing your information will improve your ranking in the algorithm. This can lead to an increase in your audience. If your audience isn't increasing with each new video, a modification of content may be required.
• Engagement:This is a big one. It is a measure of the volume of engagement on social media in relation to your brand and video. Are there conversations happening around the content you post? Do they share your content as well as re-tweeting or commenting? Consider your goals in relation to social media in relation to engagement. You must determine the best balance between interactions and sharing video content.

The wrapping around

There is a wealth of data available to us. It's never been easier to measure and understand the impact of video. Although the variety and range of metrics can be confusing, it is important to stay with what's relevant to you. Don't try each metric, but remain receptive to the results.