6 video marketing mistakes to stay clear of (according to creators of content)

When he started making videos Pat Walls, the founder of Starter Story, made the mistake of running with any idea that came to him. He spent hours making videos based on ideas that he'd later scrap.
It was a blessing, Pat learned quickly that well-planned-out ideas ultimately save him his time and result in higher quality information.

To create this piece We asked professional filmmakers to guide you through their biggest mistakes. Among them, chasing virality by talking too much, or too quickly, attempting to be perfect or perfect, and spending too much on gear before you're even confident in front of the camera.

You can hear from stars like Jay Clouse, Jay Acunzo as well as Jayde I. Powell as they provide tips on how to avoid making mistakes like the ones they made.

First mistake: not vetting your ideas

Recording videos without dedicating sufficient time and effort to making them will slow your progress and costs money.

In the beginning, when Starter Story's Pat Walls began creating videos, he made this very mistake. "So often, I'd come up with an idea, and then devote an additional 10, 20 or 30 hours in bringing the idea to life and creating it -editing, shooting, post-production, and all that."

"I'd be able to have saved quite a bit of time and moved faster when I'd devoted a little bit more time to thinking about the best idea for my time," says Pat.

Because, in reality, well-thought-out ideas frame how to present your video through the title and thumbnail and also keep your budget efficient and under control.

What to do instead: Brainstorm and evaluate the ideas prior to producing

Spend time coming up with thoughts. You can then commit to completing your ideas in a way that each shot in the video brings your idea to life.

The first step is "putting together 20 possible ideas in a spreadsheet and rating them from 1 to 10. Then, sort them from the highest to the lowest according to their score then pick the ones that are at the top and throw all the rest away." Pat suggests. Pat.

Something to keep track of: Instead of grading suggestions based on what youthink are the best, verify the ideas based on:

• What relevance do they have for your ideal audience
• How well they align with your expertise or the product you're marketing

Some of the best ideas are ones which combine both.

Ultimately, putting time into thinking up ideas will enable you to make videos that will entice viewers. Also, you won't have to rethink your ideas once they've been recorded.

Bonus suggestion:Identify who you're making videos for

Since any video idea's success depends on the relevance of it to your target viewers So, consider: what content will my viewers engage with?

Don't make assumptions. investigate what kinds of questions the ideal audience has in relation to your area of expertise.

Start off with understanding exactly:

• For whom do you wish to make videos for
• What are the topics that they look up or watch?
• Which channel(s) they stream videos on

Essentially, your ideal audience are the people you want to promote your products to. Input the words that describe them into an audience research tool like SparkToro to determine their

• Demographics (age and gender)
• Who do they follow on social media
• What they talk about

Review the following people these folks follow on video-led channels such as TikTok and Instagram to find out what kind of is the content they're sharing. This isn't a way to duplicate the strategy of their followers, but rather to figure out the style and substance of the videos the ideal audience is taking in and engaging with.

Mistake #2: Thinking an online video can drive positive business results

However good the idea you have it's not a guarantee that your content will become viral. You can't predict the outcomes a viral video can bring to you, aside from the increase in your follower number. But, Dan Bennett of Video for Entrepreneurs says that the majority of new video creators are looking to make their videos viral.

"Oftentimes when I'm working with individuals, particularly in the beginning, they're looking at video as something really expensive, that they've got to spend a considerable amount of money for, and this video is likely to take over all the work for them," says Dan. "It's likely become a hit. It will change the trajectory of their businesses. And although that happens at least once every 10,000 videos, it's not something to be counted on."

What should you do instead: Be consistent

Instead of assuming that one viral video is all you need to win at video marketing, you should consistently release videos that entertain, educate and ultimately drive sales. Dan recommends "putting together a collection of work, putting together several videos about the same topic, covering different aspects, and leading people on a trip with you]."

An engine for video like this keeps you on the top of your viewers in their minds. This lets them trust you, which is essential for improving business performance. The viral videos don't provide this, however, since people only see it one time and then, soon enough, they forget about it.

Mistake #3: Investing in gear before nailing camera presence

"We want to look good in our clothes, therefore we purchase the expensive lighting equipment, buy an costly microphone, and we purchase the best camera, or invest time or money working on editing it to create flashy images, adding gripping animations and colorful subtitles and emojis and B-roll and all these things," says Jay Acunzo, Co-Founder of The Creator Kitchen and host of the Unthinkable podcast.

What's the issue? Fancy gear can't help you convey your main idea effectively until you've mastered camera-related presence. Take into consideration how you show yourself in video, the energy you bring, and the way you tell your story.

"Because it is the case that effective video marketing is about] having a good microphone as well as on camera and if you're unable to do that, then all of it is worthwhile until you've mastered the ability to stand in a chair or stand before the camera and deliver," Jay points out.

What to do instead: Master camera presence

"Put yourself under a time-bound deadline and record enough videos that you are proficient (in front of a camera] before you spend any time or any resources including budgets (team or your own) and trying to become better at the incremental stuff," advises Jay. Check the recordings you've made to learn:

• What to do with the camera
• Which non-verbal cues are engaging
• and how do you organize your presentation to maximize impact

Then go back and implement the changes in the new material you recorded.

Mistake #4: Talking excessively

When you speak too often and you're not aware of it, you'll give away a lot of details -confusing your viewers, and even losing them completely.

The founder of The Em Dash Co and host of Creator Tea Talk, Jayde I. Powell, struggled with the same. Jayde I. Powell explains "Oftentimes what happens is that being a marketer I'm trying to communicate the message, or story out so much that I don't remember who I'm talking to and what type of content they consume or what they're looking for in it."

With time though, Jayde has realized, "A large portion of my work as a content creator and content marketer requires me to take a lot of information, and then turn into content that is new, however, I also have to make it more easily digestible."

What to do instead: Plan your content However, you shouldn't be over-planning it.

• Refine your opening lines
• Cut out sentences that don't make sense in the overall concept.
• Remove or add information based on your viewers' comprehension of the subject

It ensures that the details you give out are easy for your readers to comprehend and is relevant to the people who read it.

5th error: talking too quickly

In addition to being aware of how much you're talking, pay attention to how you speed up the way you speak. If you speak too quickly, you make it difficult for viewers to follow along. However, if you speak too slowly it could lead viewers due to boredom. Whatever the case, unthinkingly pacing dilutes your video idea's impact because it does not allow viewers time to absorb the message you're presenting.

Public speaking coach, Nausheen I. Chen shares she often spoke too fast. "Maybe it was tension, adrenaline or the pressure of creating super short videos for socials, but it just seemed that I was at 1.5x speed throughout the whole duration."

"In the end, I had planned to plan everything, minus my speaking skills. I had planned the content, the lighting, the background, the location," Nausheen recalls. "But reality is that you can have the best cameras and the most powerful lighting and even the best images, but if you do not know how to put yourself up on camera with the right energy, if you don't know how to change your speed and make those pauses, your message will disappear."

What should you do instead: Check your pace and script your pauses

Sin #6: Struggling to achieve perfection

"When I first started with video, the mistake that I'd make all the time was attempting to make the perfect video and thinking that I was able to," admits Jay Clouse, Founder of Creator Science.

To strive for perfection is unattainable and exhausting because there is always a second thought about all the things you do. Most of all, it blocks you from being your unique self when you are on camera.

"Because once you begin striving for perfect, it begs to ask: what is perfect what is perfect?' "And what you probably do is compare your work to another's work who has been doing this longer than you have. And so, you try to create a derivative and memetic rendition of what the other person has done. "[But] you're never capable of being able to achieve the same results." What's the reason? "Because they're probably more experience as well as since they're producing their own videos."

What can you do instead: Find your style

This is easier said than accomplished. However, Jay advises to be a bit loose with your camera in order to bring out your style. "[This means that you won't feel as rigid. And you're not going to try to imitate someone else's style."

It all starts with internalizing the concept that you don't need to copy anyone. Instead, "Make the video that you would like to create, in the same way as you would create your own," Jay points out. Remember that finding your style takes the time. So Jay Acunzo's advice about creating the most videos you can to nail camera presence can be helpful here as well.

Make high-converting videos today

The simplest way to summarize it is take the time to plan your video concepts. Work on the storytelling skills, your speaking and camera presentation skills. Don't forget to plan your script for your video content making sure you know:

• What you'll talk about
• The way you'll handle it
• When you'll take brief pauses
• The way you'll change your speed

And if scripting gets time-consuming, use 's AI script generator. Let's make videos that will keep your viewers hooked until the very the end