6 Strategies Essential to Boost Conversion Rates -
After a visitor has arrived at your site from any marketing funnel, how can you maximize the chances for they to become a convert?
A good ecommerce website should be organized in a manner which effectively conveys the features of the product, value proposition, and positioning in the marketplace, while removing distractions in order to reduce the amount of time needed for a user to make up their mind.
The goal is to reduce the friction so that it makes it easy or more convenient to buy. There are a few simple ways to help make this happen.
Six Tips for Increasing Conversion Rates
1. Appearance and User Experience of Your Website
Websites need to be easy to use, with friendly, brand-branded color schemes and fonts. The website should be balanced with text, illustrations and pictures, with space. We recommend following industry as well as product-specific trends, while making sure to keep your brand in mind.
2. Menu and Price Page
Your menu for your site is required to be clearly identifiable and include a direct hyperlink to the page for your product and price pages.
Pricing pages are one of the most important aspects to buying process. For SaaS firms, most pricing pages will offer different types of tiers. Each tier will be clear about what features are included.
It is important to encourage consumers not to just purchase, but to purchase the best product for their needs, that's why sellers must be sure to highlight in a "top pick."
Pricing pages are also where sellers can highlight testimonials, link to FAQ or cancellation policies along with other information important to the purchase.
3. Purchase Clicks
Reducing the number of clicks required to make the purchase is crucial for simplifying the buying process. This minimizes the time visitors spend deciding by offering an easy buying experience.
According to some sources, less clicks you make, the more effective. This may be the case depending on your business. Experts recommend using heatmaps to determine how your customer is interacting with your website and making decisions based on the data.
4. Check-out Process
The checkout process must be easy while increasing the buyer's confidence of the purchase. Three different options for customizing checkout choices: the web storefront as well as the pop-up storefront as well as our newest and most natural checkout option, the embedded storefront. Checkouts can be customized to create a logo and specify the amount of customer information needed, and more.
Payments are processed securely for you, allowing your clients access to an array of payment alternatives to choose from, and which can be displayed in accordance with their location.
5. CTAs
Strategically placed and clear calls to actions (CTAs) are essential as well. The buttons must give an exact description of what action they trigger when clicked.
One button is preferable to several buttons. In particular those with the highest success do not have an "Go back" option but only let users move forward in the process.
The position of the buttons is dependent on the information you wish for the user to see first. Since left-to-right reading people generally use an F-shaped layout, and since most users are left-handed, the buttons must be located in the right-hand corner in case it is at the end of a section.
We suggest encouraging buyers to make a purchase whenever feasible. The presence of a Buy button at the top of your page -- and potentially on every page is a great method to increase the conversion rate.
6. Website Localization
Localization of websites is crucial for securing more people in addition to increasing the faith and confidence of the visitors.
- Localization of Languages:Most sellers simply redirect their customers to a localized website based on their IP address. Others will have an option to select another location or language. Allows merchants to change the language of checkout (as well as the language used for email messages to buyers) in order to provide a localized experience.
- Currency Localization: It is important to rely on a partner such as this to localize the customer's payment experience in both the pricing page (using our store Builder Library options) and at check-out page (by offering the local currency as well as payment method options).
You can discover more about our currency and language localization alternatives on this page.
Constant Optimization of Conversion Rates
When a visitor arrives at your site, maximising conversion chances is crucial. An effective ecommerce site clarifies product specifications and benefits while also minimizing the distractions. Through reducing navigational clutter, using clear CTAs and enhancing the process of checkout it creates an easy experience for customers that promotes swift and trustworthy purchase. This method improves customer satisfaction and increases conversion rates, which contributes to sustained growth of your business.
Each business and customer is unique, so continuously A/B test website changes and study data to determine optimal solutions.
