5 Ways Course Creators Can Benefit from Black Friday Sales -

Anyone who has an email account understands that big businesses utilize Black Friday to bring in new customers, sell products as well as connect with their existing customer base.

But even if you're a tiny company owner on the internet does not mean that you won't be able to get a piece of the Black Friday pie, too.

Here are five ways to make the most of Black Friday and Cyber Monday to promote your online business course.

Make an offer that is irresistible

When most people first consider creating an irresistible offer immediately think of massively reducing the price of their product or service. However the concept of an irresistible deal is simply a method of structuring of your products and/or services in which the value is greater than the cost.

Here are some ways to design an effective offer:

• Bundling. Think of packaging valuable classes at a reasonable price to customers. This means high sales for you.
• Value adds. You could add in personal one-on-one coaching, a free session at office hours, early access to make the most valuable offer, which is greater than just a discount.
• Risk Reversal. This means that the course you choose to take will give the outcomes promised, without any taking on any risk for the client. The most common interpretation is the "money refund assurance" policy or your first lesson for free. It can help reduce the hesitation to purchase.
• Segmentation. Create different offers that are based on the purchase history. As an example, customers who are already loyal aren't likely to be looking for a huge discount on your intro courses, however, they may be interested in continuing education opportunities you provide.
• Time limit. A timer on an offer makes people want to take action fast. Make your coupon window narrow by offering "early bird" or "last chance" incentives to create the impression of urgency.

Start building excitement now

In the days leading up the Black Friday sale, your messages should get your audience excited and looking forward to your special offer. They should be aware that you're coming out with a Black Friday promotion.

A great way to build buzz is with an "Pre launch" page. It can begin as a "Coming Soon" page that can be transformed into an "Special Offer" page as soon as your promotion officially goes live.

If you are thinking about what should be added to a landing page, consider these suggestions:

• Catchy headlines and clear copy: You must be clear in describing the course you are taking and outlining your benefits. Be urgent and catchy yet concise and easy to compel sign-ups.
• Visual components: Include pictures as previews of the content you are creating as well, and, if there is one of the time, add a video.
• Clear call to action:a CTA (call to action) refers to the link button on your website that lets users buy your offers. It is crucial to ensure that your CTAs are easily visible and are accessible from any point on your landing page in order to help prospective customers to find you.
• Social proof elements: if you have received reviews from past students, include them on your landing page to reinforce your offering's worth.
• A place to collect email addresses In the event that your promotion is not yet up and running you can add a space for prospective customers to enter their email addresses to be informed of your Black Friday offer. Following Black Friday, the form could be a newsletter sign-up.
• Return Policy The use of phrases such as "Money Back Garantized" as well as "Risk-Free" will inform your customers of the refund policy and reassure even the most cautious purchasers.
• Contact Details:Provide a way for future students to reach out to you , so that you can give them a feeling of security and boost your credibility as the course creator.

Make an email sales series

There's no way to just make one email for Black Friday and one email to Cyber Monday anymore. Getting the highest sales out of your emails is a carefully thought-out strategy and plan. The key is to generate excitement with pre-Black Friday as well as Cyber Monday emails.

Here are the five emails we think that you must send out for the Black Friday/Cyber Sunday weekend

• E-mail 1(2 weeks prior to Black Friday): Announce that there is a big event coming
• E-mail 2(a couple of days after): Reveal the upcoming deal
• 3.(a one week prior to Black Friday): Launch the offer with a clear Clickable Coupon Code
• 4. Email (on Black Friday) Remind customers to buy
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and concise by using clearly visible CTAs. Think about adding a countdown feature in your emails, too. Let your emails stick out by using value-driven subject lines, rather than "Black Friday Sales" or "Our Biggest Sale."

Create Abandoned Cart Recovery Set-up

Cart abandonment is when shoppers add products to their shopping carts but do not complete their purchase. The process of following up on carts that have been abandoned allows you to make up for lost profits through reminder emails or follow-up messages.

Customers abandon carts due to different reasons.

• The additional fees you pay for are not displayed on your course's landing page
• Complicated checkout process with multiple steps
• Security issues (is this website secure?)
• Unclear fulfillment instructions (How soon can purchasers access this course?)
• Technical issues or website glitches

Try to prevent cart abandonment completely Think about auto-applying coupons, adding live chat to your website or offering different payment alternatives. If you create these trust factors at the checkout, users will convert more often.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a global movement encouraging people to spread charity through giving. Giving Tuesday is held every year on the Tuesday after Thanksgiving, and Cyber Monday. You can include Giving Tuesday into your Black Friday or Cyber Monday strategy by extending your original offer through end-of-day Tuesday. You can also have a portion of the Tueaday earnings going to charity.

Create a customized email that you will send to your customers on the day of Giving Tuesday. It should include the following including a brief description of Giving Tuesday, the goal of your fundraiser, the organization you plan to donate to, and what percentage of your profits will go to donations. Make sure to share other ways that your customers can help the cause, even if they don't make a purchase on your site.

Send a special thank you email to anyone who buys the course today. Include the gift of a little token to express your gratitude.

Make a Black Friday Sale with

If you're really looking to sell courses, there's no better time to begin then Black Friday. Start with confidence and impress your learners with an unbeatable offer.

     Are you interested in trying it to see if it works? Try the demo for a spin before you decide to commit.