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5 Best Video Monetization Platforms Compared

Nov 10, 2022

An average user is required to spend 100 minutes watching videos per every day. Between school, work and entertainment for personal pleasure There are a variety of things that viewers want access to. The advantages of viewing video content are that it's swift, accessible and easy to find and accessible anywhere there's internet access (and is even accessible offline if you download the video). It's easy to see that there's plenty of need for video content.

If you're a video content creator It's about time to make money from your efforts.

Skip ahead:

What is video monetization?

Simply put, video monetisation is the process of driving revenue through videos. Anyone, from musicians to teachers, to fitness instructors, as well as corporate companies, can benefit from video monetization to bring in extra income streams. There are many important strategies used to carry out the monetization of videos, such as:

  • Ad-based, video-on-demand (AVOD). The strategy includes ads that are placed before and after the video content, and they are paid by an advertiserand then transferred to the person who is providing the video content.
  • Video-on-demand transactional (TVOD). A pay-per-view approach to making profits from your media. Users that want to see your content can pay for just the video content that they would like to watch with no monthly commitments.
  • Subscription video-on demand (SVOD). Gives users access to a collection of video content for a fee usually with a subscription that is monthly.
  • SVOD and TVOD hybrid models. Some creators of content have a hybrid model that ensures that contents is available at all times via subscription fees and premium content is available via pay-per-view.
  • Live streaming. Paying users pay to watch videos live. The payment can be paid ahead of accessing the content or pay-as-you-go which charges according to the amount of content viewed. Paid ads strategies can also integrate into live streams.

8 characteristics of a successful video monetization platform

    Clear, flexible pricing structure    

You want to be able to develop your platform. If you're only starting out with your platform, you'll be looking for something that's simple to use and inexpensive. However, as you grow, you're going to need more functionalities, more storage space, and the capability to run many more people through your content.

That means that you need to look for platforms that offer a flexible pricing structure that accommodates your growth. One tip: do not look at the platforms that maintain the same prices despite viewers' size. A great platform will decrease the cost per visit depending on the size of your audience and it also rewards your growth, and also helps you scale more effectively.

Pricing shouldn't be a mystery. If you're unsure of what you're spending money on, it's quite possible that you're paying for items you don't need. Concentrate on the things you require as a minimum as well as work with an organization that's transparent about what you get for every pricing stage.

    Payout options that are easy to access    

The main benefit of using an online video monetization system is that it manages and streamlines the majority of the selling process for you. Almost every platform will accept payments on your behalf. However, if the platform of your choice isn't making it easy to receive the money into your bank account , you may need to keep looking. The way to earn money must be regular, accessible whenever needed, and using the way that is most suitable for you (for example the majority of creators choose working with PayPal to take the payment).

Keep in mind that your bank or payment processor might have additional charges for each transaction or on payouts therefore ensure that it is included in your plan for business.

    Supports multiple monetization strategies    

In order to make the burden of your company less burdensome, choose a platform that allows you to offer multiple video monetization strategies. The majority of platforms nowadays support different strategies, including live streaming and hybrid. If you offer your users multiple ways to pay for or consume your content it opens up a variety possibilities for earning money.

If you're just starting out, it might feel overwhelming to build out multiple types of content simultaneously as you develop pricing strategies for each. Begin with a simple method, and move on to another one only after the first strategy thrives. Even if you plan to work with one approach initially having a platform that accommodates multiple strategies enables you room for growth in the future.

    Advanced paywall function    

Like offering multiple monetization strategies You might also want think about the different aspects of buying content. As an example, are there many ways to purchase your content? Do you want to provide promotions to your customers? If yes, then you need to look for a platform with advanced features for paywalls like promotional codes, the capability to set up price groups and broad control over payments options.

On the same note, you want a platform which can provide you with insight into the payments you make. Find a system with a complete overview of current payments, the value of your purchases, as well as most popular content. This helps you measure the success of your company. the right track!

    Wide variety of currencies that are accepted    

Your viewers are limited by the number of currencies that you will accept. If you are planning to provide the same content to different nations, this is extremely crucial! Even the content you offer is created in English, you still might be able to draw attention from viewers in across the United States, Canada, Australia, New Zealand, as well as the United Kingdom (not including viewers from other countries of the world, who use English ).

Note that this might also impact your financials, so be sure to do your research and find out if the platform or bank is charging a fee for any changes in currency. Many platforms won't, but it's good to be informed about this in case.

    ability to translate to many languages    

As with the above point Similar to the previous point, offering only your content in one of the languages can leave you isolated from new target audiences. A lot of platforms now provide support for getting your content translated into other languages, usually by translating subtitles. It is possible to do the translations yourself or outsourced but it's going to take an enormous amount of effort and time. Making the translations available directly on your platform is a simple way to gain access to much more of the globe, and will increase your chances of earning more money!

    Customizability to the highest degree    

Platforms with APIs or are open-sourced can be highly customized. If you prefer to offer an exclusive customer or brand experience, this might be the option for you. Note that working with APIs and open source software will require some level of coding expertise, which is why this is more of an advanced option for people with the technical expertise.

    incorporates security features    

Security functions are often under-appreciated and sometimes overlooked. However, they are probably one of the primary aspects to search for when looking at the video monetization options. There are a lot of ways that security can be integrated using dynamic tokens, multi-factor authentication (MFAs) and safe payment channels. This protects your content's integrity and prevents fraud from occurring through the channel.

Youtube.

  • An extremely popular social media platform as well as a fantastic choice for sharing and monetizing videos around the world.

         Cleeng    

  • Concentrating on SVOD solutions and integrating security elements that ensure the integrity of content and prevent fraud.
  • Also, they have an emphasis on managing and retaining the subscribers to your content
  • Other options to assist you in reducing churn and take the payment

         Muvi    

  • supports live streaming as well as VOD to provide different delivery methods for your content.
  • It is not necessary to code to create and personalize your channel
  • Provides a trial for free for those who want to try before you pay

         Lightcast    

  • In addition to streaming video content, the platform also supports the creation of mobile applications as well as web-based apps and TV apps . It also helps you manage the content on each app in one spot

         InPlayer    

  • A huge benefit to this platform is its native CRM system to integrate customer details right from the start
  • Experts in TVOD monetization methods
  • Also includes an option to sell tickets so it's a good choice for music artists

If you're creating video content in 2022 and beyond, you're lucky. It's the right time to start monetizing content as viewers continue to seek out more educative and entertaining content all throughout their working day. No matter which monetization strategy you choose for your business, it's a best practice to start with a small amount and then get comfortable with one method prior to expanding your monetization strategies.

This ensures that you can be comfortable with what the monetization of video is all about and pull as much revenue as you can from every approach. It's hard to move loads of video content between platforms It's recommended to make a conscious decision on which platform you'll use at the beginning!

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