30 Key Member Site Statistics for 2023 + Tips to Supercharge Your Strategy

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                  We've searched the latest research to bring you up-to-date membership site statistics and insights into the growing membership trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The growth of the creator landscape has opened doors for entrepreneurs to make money from their original ideas. Through tools like Member, launching an online membership website is now easier than it has ever been.

Having a comprehensive set of membership site statistics can give you the assurance to navigate through the ever-changing world.

There are a myriad of membership websites available. In this article we will focus our attention on three categories that define the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This data will not just guide your marketing efforts but also offer a peek into future trends in your niche.

Are you prepared to begin? Let the numbers commence!

Learning Management Systems (LMS) Stats

Many companies have embraced learning management systems (LMS) to create online educational platforms or incorporate the elements of education into their membership websites. It's a smart strategy to enhance your business's value and increase the range of services it offers.

Let's now dive into the LMS market.

• The report on market research for 2023 from Fortune Business Insights discovered that the global LMS market was estimated at $16.19billion. The market is expected to increase to $18.26 billion..
         
  
• The number, which is expected to reach $47.47 billion by 2030 could reach an astounding $47.47 billion.        
         
  
• The most rapidly growing market is Europe while the most important markets is North Americaaccording to a study by Straits Research.
         
  
• Growth is attributed to the improvement in internet connectivity and the increased acceptance of smartphone technology in educational institutions and growing preference of students to LMSs.
         
  
• Over 40%of Fortune 500 companies use elearning or LMSs to onboard and teach employees, according to the eLearning industry.        
         
  
• LMS students use these devices for accessing their online courses: desktop (89%), laptop (76 percent), tablet (25%), and smartphones (19%). This indicates that there is a need that LMSs be adaptable in order to cater to the diverse needs of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were certification and compliance management (53 percentage), content authoring (15%) and course libraries (15 15%). (Capterra)
         
  
• The typical LMS software budget ranges between $15-$40 per user.
         
  

Statistics on Association Membership

The majority of associations are small organizations dedicated to a specific industry, profession, or charitable cause. They typically collaborate with groups, trade unions or even a combination of each.

The main purpose behind these associations is to foster information exchange, encourage best practices, broaden member networks, and champion the interests of their members.

As opposed to traditional businesses, association member organizations serve an exclusive audience that has specific demands.

The character of every organization is usually shaped by its sector or the cause it serves. Now, let's explore some valuable insights to enhance association marketing and bolster member recruitment.

• Most of the reasons why people join associations is network opportunities (64%) and continuing learning (39 percent) and learning the latest practices for their work (33 percent).
         
  
• 49% of associations reported increased membership by 2023 which was up by 38% from 2022 while 26% reported in 2021 which indicates a rapid increase of membership growth over the last three years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• Associations' top motives for why that prospects don't sign to join are the perception that there is no value (60 percentage) in the absence of brand awareness (39 percent), lack of financial assistance from employers (29 percentage).
         
  
• 34% of organizations invite participants to sign up for their community as a means of engaging existing members.
         
  
• 48% of associations give members an 2-3 month grace time in which they can access their benefits following the expiration date of their membership.
         
  
• Engagement is the most frequently encountered issue in associations, and associations, with 51% of associations equating lack of engagement with the reason why members did not renew their membership.
         
  
• Innovation is key when it comes to member attainment and retention. Yet, only 25% of associations reported as highly or exceptionally innovative. (Marketing General)        
         
  
• 13 percent of associations which added, changed or cancelled their events reported the increase in engagement of members, indicating that it's important to alter your approach. (GrowthZone)
         
  
• 60% offer their customers monthly automatic payments, 14% offer automated monthly installments, however only 26% provide both options in 2023.
         
  
• The only thing is that 38% have a system that can be used to reconnect those who have been churned.        
         
  

Subscription Model Statistics

Subscription businesses and services have been popping up all over the place, and for good reason. What's not to love with predictable cashflow as well as customer loyalty?

Not only that, but the public is also quickly catching on to the convenience of subscriptions instead of outright ownership. So it's not surprising that this type of model is getting noticed by the masses.

Let's look at some of the most important data that define the market for subscriptions. These numbers will show you why everyone's hopping on the train of subscriptions and why it's poised to dominate over the coming time.

• The report released in the beginning of this year estimated the value of digital subscriptions at $650 billion.
         
  
• In 2025 the figure is expected to rise up to $1.5 trillion in accordance with the most recent estimations. (Lineup)
         
  
• 205 million Americans report using some kind of subscription, marking a 23,0 million rise since the year 2020.
         
  
• By the end of this year, 3 quarters (75 percent) of direct-to-consumer brands are expected to provide subscription services. (RetailDive)
         
  
• The typical growth of companies that offer subscriptions ranges from 30 to 50% annually. (The Paypers)
         
  
• In a study conducted from Global Banking and Finance, 70% of senior business leaders across key sectors such as retail and finance believe that subscription models are essential to growth..
         
  
• 53 percent of the senior finance managers interviewed by the CFO said that 40% of their business revenue comes in via the subscription of a product or service.
         
  
• Three quarters of companies say their subscription services helps retain customers and helps build trust..
         
  
• Worldwide adoption of the subscription economy is around 16% and is expected to increase by 30%. (Citi)
         
  
• By 2027 the projected 83 percent of U.S. households will no be able to subscribe to the traditional television service. (Leichtman)
         
         

Tips and Best Practices: What Have We Learned?

Alright, that wraps all that's left! We hope you've gathered some solid info on the membership game through these three types of membership.

There's also plenty of information to help modify your strategies and take better choices to improve the performance of your membership site. Here are some of the tips and best techniques we've found:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement actual-time changes, updates or modifications is essential for adapting to the ever-changing requirements of your customers.
         
  
• Prioritize responsiveness Statistics reveal a wide range of devices being utilized to connect to classes. Opt for LMS solutions that can be responsive and provide a smooth experience for your students whether they're working on laptops, desktops or tablets, or mobile phones.
         
  

        2. Best Practices for Association Membership:

• value-driven engagement: Given that networking opportunities are a top reason people join associations, you should consider holding regularly scheduled webinars, virtual meetings or forums in order to meet this need.
         
  
• Customized Marketing: With a sharp upward trend in membership uptake in the last 3 years, it's crucial to be aware of your customer base. Employ targeted marketing strategies based on the specific desires and requirements of the prospective members.
         
  
• Re-Engagement Strategies: Since only 38% have the ability to reconnect the members who were churned out, create strategies to reengage members who have gone. This can be done through promotions, offers, feedback surveys, or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options Based on the different preference for frequency of payment Provide a range of option for payment, between monthly and annually to cater to different member requirements.
         
  
• Stay Ahead with Trends: With the digital subscription market expected to expand dramatically, be sure to keep an eye on the latest trends. It will allow you to adapt your services and remain competitive.
         
  
• Focus on Retention: With over three-quarters of businesses saying subscription services improve customer retention make sure you invest in strategies to improve loyalty. This could be through exclusive content, discounts for members only or a regular loop of feedback.

By implementing these best techniques, you'll find yourself better placed to realize the full potential of your membership site, whether that's an LMS, an association membership, or even a subscription-based system.

In Summary

It's clear as day: the market for subscriptions is booming and shows not slowing at all. Do you think of starting an online course, or adding an ongoing stream of cash into your store? It's never a better time then today.

It's about providing an excellent service that will make life simpler for your members. If you can do that, you'll start seeing your earnings increase every year.

Start with the right tools to make setting up and managing your site's membership in a snap.

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