30 Incredible Examples of Amazing About Us Pages to Inspire You
It's not enough to just sell your product to consumers. It is essential to gain their trust as well.
A way to achieve this is by describing who you are and also what your business's goal is about. The most effective and simplest method to accomplish it is to design your personal About Us page.
It's likely that you've stumbled upon a couple of About Us pages, but what do you know about the most successful ones?
Before we get started to discuss the particulars we'll take a look at the outline of About Us pages and dissect the template that is most frequently used.
What Is the purpose of having an About Us Page?
A About Us page exists to tell a company's story and history and make it easier for customers to get in touch with them.
The general public is interested in knowing who's behind the business they are supporting. A page on the About Us page provides the ideal opportunity to pull back the curtains and reveal the people working in the background.
However, the most important element is that the About Us page facilitates trust between both the business and consumer.
The study found that nearly 33 percent of people say "trust" is an important factor when it comes to deciding the companies they'll support.
What do you have the ability to achieve to provide an experience that is memorable? Here's a look at some the components you should add to the About Us page.
What do I need to create for my About Us Page
The top About Us pages share the story of the founding team and the business. This is a great opportunity to peel off the veil on the organization and show its creators.
One of the top-performing About Us pages:
- Connect the client with the company on the level of
- Explain the reasons why the founders of the company came up with this business idea.
- The company's values are all as shared with goals as well as mission, values and the company's values.
- Provide answers to any queries that customers might have regarding the company.
How do you achieve this goal through your About Us page? First, look over a popular About Us page template that could help you get there.
The About Page Template for Our About Page
There are four main elements to Your About Us page:
1. The story of why the business started.
This is the perfect time to think about your company's "why." It's the one thing that differentiates your business from the other companies that are available.
Let us know the source of your inspiration to create your own company What prompted you to begin your own business.
2. Let us know about your personal background, as well as your role as a founder as part of the group.
Who are you? Do you believe you're the best person to manage your business right now? Share your thoughts, your experience and personal account. This will allow you to connect with your customers.
3. Be aware of the expansion of your business
State everything from the obstacles and product improvements. Make sure your customers are up-to-date. What's the state of the business at present? What is it that makes it distinct from its previous position?
4. Record the mission as well as the vision.
What are the issues your business is trying for solutions to? Which direction is it going? Then, finish your About Us page by detailing your steps to transform your company into your future vision.
By combining these four elements to create an outstanding About Us page that will draw potential customers.
Important to consider the requirements of your clients too.
Members of your market want to understand your purpose as well as social proof and the proof of your product. The information you provide on your About Us web page will improve trust among your potential clients.
We'll examine the businesses who fought for the components they needed and then brought the elements to life.
30 cases of details on the About Us page (by Industry)
No matter what industry you're working in You are able to create an About Us page on your website.
These four factors are crucial to each About Us page, different sectors may have specific strategies.
Here are the 30 most effective About Us Pages, organized by the industry. Learn from their successes and take lessons from their experiences when creating your personal.
Technology Companies
HubSpot
HubSpot's About Us page starts with its mission and serves as a quick reference to the story of the business. Additionally, the page contains a short video of the chief executive who discusses his first encounters with the business's founder HubSpot and the vision he has for the company's future.
In displaying a video on the About Us webpage, HubSpot engages browsing prospects with the possibility of a brand new format that is fascinating to know more about.
Buffer
This can be a fantastic way for bringing everyone's attention and demonstrate a true co-operative approach. Instead of just focusing on those who founded the organization, businesses should highlight the people that manages the day in and day out and is the one who makes magic happen.
Vidyard
Videosyard's About Us page begins by highlighting its mission statement and moves directly into the main capabilities of the program. The site has a demonstration video which you can view as you navigate the site, and provides additional examples of the program's use. Furthermore, the organization's management is listed.
The design at the top on the About Us page places the main emphasis on the benefits of the product while putting an focus on the entire team. If the product you are selling is a complex and challenging product it might be the best option to think about.
Consumer-Packaged Goods (CPG) Industry
RXBAR, The Sill, and Hydrant are three consumer-packaged good (CPG) companies which use The About Us page to tell their story.
RXBAR
RXBAR is able to build it's About Us page in the light of its previous history dating to 2013. The headline is bold and draws readers into the web site, highlighting its founding.
"It's 2013, and we've made a call to B.S. to request protein bars" The text says.
The Sill
Sill Sill is a direct-to-consumer company that offers a basic but efficient about Us webpage. It focuses on the past of the business, and provides a comprehensive overview of its founding members as well as their development. It solicits applicants to fill out applications for positions.
It's efficient due to its simplicity and clear. This is a great illustration of the way About Us pages don't have to be overloaded with information. Instead, you're able to simply describe your products and your company, while still getting an accurate message to your audience.
Hydrant
Hydrant's About Us page begins with an appealing photograph of two men toasting as they carry the product in their hands. If you go through the content, you could believe that these hands belong to John as well as Jai Two founders.
The webpage is split into three sections, making it easy to navigate through sections. This is the most effective approach to designing your website because it directs readers to take their time reading the content, in a a style that isn't overly cluttered.
Each page is designed to draw readers in and encourage them to continue reading more. Then, every page is signed by the name by John Jai, giving it personal touches from John Jai's founders that can make you feel as though you are friends this day and age.
Insurance
Three companies: Zebra, Lemonade, and Clearcover are three firms operating in the realm of insurance. They are leading the way with amazing About Us pages.
The Zebra
The company's About Us page focuses on the future in a similar way to its predecessor. The site begins by introducing the name "Our plan for successful." The section on the business's goals is brief. then the site leads to a section on what the work culture is like.
Lemonade
The About Us page was designed around the notion"makers. "makers." By using this approach The firm reveals that employees are working on the design of their product, and they are "makers" in their own right.
Lemonade has minimal information about themselves on their About Us page, but the information is in keeping with its brand image. Lemonade, for instance, utilizes white space on their sites to show a picture of pink, with a hint of. The landing page of the other page is not different.
With just two words and a few illustrations, Lemonade provides a high-level outline of its company and its employees who build the company.
Clearcover
Clearcover employs the typical standard Us About Us page template to guide readers through the history of the company. This page is focused on the corporate story told by breaking the division down in five primary areas: beginning, expanding and changing, leaving, quitting and creating portions.
Fintech
Dave, Chime, and Riskified set the standard for informative About Us pages in the technological world of financial services. This is the reason why.
Dave
Dave is a banking institution designed with the human in mind . It has the About Us page which is a simplified version of the text as well as stunning images.
The two sections are designed by the layout of two columns that allows the user to explore various areas such as its mission as well as the history of its origins, and more. The style of design is appealing (and is in keeping with the company's brand) which makes the viewer desire to continue scrolling to find out further information.
Chime
Chime's About Us page is heavily influenced by Dave's copywriting in contrast with Dave's. Chime employs an explanation strategy by highlighting its partnership with local banks and in the process, it outlines the advantages that distinguish it from counterparts.
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This is not a novel approach in a business like Chime. Fintech has a lot of regulations that have to be adhered to. Chime would like its clients to understand why its technology is unique.
Concentrating on your message and getting rid of any unimportant information on your website, your focus will be on the most vital elements of your business along with your branding.
The possibility of becoming an innocent victim
Riskified highlights the story of the business on its About Us page in an original and fascinating method. It's often difficult to arrange your business's history in smaller chunks. Additionally, the need to document everything on your About Us page can drag for a long time.
Riskified also included an interactive timeline that highlights seven key events in the growth of the business. You can switch between them and view the latest illustrations and short descriptions of each occasion. It is an excellent way to educate and delight new customers simultaneously.
Healthcare
Wheel, Clear, and Healthgrades are the leaders in the health industry regarding About Us pages.
Wheel
Wheel's About Us page is divided into the essential information you must learn into small chunks. The page provides the most important information that you need to know about the company. Everything from the funding success up to the place of its headquarters is organized into the various sections.
Think about the template you can use to showcase all important information that your customers should be aware of about your company. If you are able to condense basic facts into these sections it is possible to leave room to tell a more captivating story in another section of the webpage.
Clear
Clear's About Us page concentrates on three main factors, like the vision of the company, its essential values, as well as the networks. Clear makes use of a corporate video to present the company along with the projects it's currently doing to improve the company.
Healthgrades
It's good to know that Healthgrades' About Us page includes a built-in navigation bar, which permits users to toggle to four categories: About, Hospital Awards and Ratings Quality & Reports, and Careers. A second navigation bar helps users to navigate this About Us page, so it's not overly stretched.
The site keeps visitors engaged because they do not have for new content constantly. Users can switch between pages and obtain some additional knowledge than a static website.
Pets
BarkBox, Wag, and Ollie are among the top petsupplies and firms that feature impressive About Us pages.
BarkBox
The BarkBox's About Us page is a stunning image of dogs. It's easy to navigate, displaying various businesses it has to provide. Each is identified by a specific section and the appropriate text as well as photos.
The About Us page shows that you don't have to provide a detailed account of your business's history if you don't think it's required. BarkBox has a wide range of options, and that's why it uses the information of this page in order to make sure that its clients are aware of the choices available.
Wag
It is a basic structure that is displayed on their About Us page with a photo of a woman with her dog. The page also has the headline, an informative description of the company and an invitation to visitors to "Meet the leaders of Wag." This can be a great method to present the customer with all the information needed to grasp the fundamentals of the business.
"Wag's" About Us page is a great reminder that you don't necessarily require a lot of detail with information on the About Us page content. Instead, focus on providing an overview of your organization and highlight your most significant elements.
Ollie
Ollie's About Us page includes a secondary navigation bar that allows content to be divided in two sections: the Story and the Team. Additionally, each page uses animations to engage viewers and draw attention to different areas, while providing important information.
Transportation
Lyft, Uber, and Bird Three companies each are different in the way they tell their stories.
Lyft
This Lyft's About Us page is designed for people who run the business behind the back. This page can cause irritation to new drivers as well as employees who wish to join the company. This page is distinct from other About Us pages that we've observed.
Uber
The Uber's About Us page contains a note written by the CEO of Uber. The image of the CEO is shown as the principal image on the page. Because the majority of people around the world are acquainted with the Uber name, Uber uses this page to outline its plan of action.
The letter, which was published by the Uber's CEO, Uber offers its users a glimpse of the ways Uber is changing.
Bird
Its About Us page is designed to reflect the core values of Bird. Bird can define its beliefs through a distinctive symbol, which is related to every aspect of the business.
Music
Spotify, Mighty Audio, and WaveXR are the three businesses that have separate About Us pages as leading technology companies in the field of music.
Spotify
Spotify's straightforward approach to the About Us page shows that it's feasible to provide only the most essential information about your company, provided you're an internationally-known company.
Mighty Audio
Mighty Audio shares its story by presenting two blocks of text. It also emphasizes the efforts of the company its site's on its information page. The contrast of the dark background and lighter blue text on the header is striking.
Consider ways of incorporating the utilization of different colors in your pages, so that the information you need to convey is easily prominently visible.
WaveXR
WaveXR is broken down on its the About Us Page into four sections: the team, the value, career, and the press. The page opens with a short overview of the company and invites users to visit the four subheads on the page to find out details about the organization.
Billing
Chargebee
Chargebee makes use of hashtags from social media to link dots between the about Us page and social media. Headers greet visitors with hashtags, encouraging to share posts on Twitter.
ReCharge
ReCharge includes a review by a customer who has previously used the service directly to the About Us page. There is no better way to get a better understanding of any company, other than from an existing client?
You can ask an existing customer to provide the details about their experiences. Add it to your About Us page to increase the credibility of your business.
Cedar
Cedar incorporates various elements of design, including images, illustrations as well as the use of text and colors in its About the Us page. It begins with a quick description and then immediately introduces the co-founders.
Make use of the most diverse visual elements as you are capable of incorporating on your About Us page that are consistent with your branding. Diverse elements with different styles are able to keep visitors interested in your content.
Travel
Collective Retreats, Localeaur And Away are leading the travel industry by utilizing the most innovative About Us pages.
Collective Retreats
Collective Retreats is an easy and effective approach to display your About Us webpage. The website includes three lines which provide a details of the company and a brief review of the overall strategy to promote its service.
Reduce your information about your business to the length of a couple of paragraphs. Then, be sure to include that information in your About Us website. An overview of the company is helpful on your page.
Localeaur
Localeur features a picture of its employees on its About Us page as its main content. It's a good choice for a community-focused company.
Abroad
The About Us page is based on the principles the company is a firm belief in. This approach is similar to companies that are guided by their values.
Best About Us Page
Dave holds the number one spot on the About Us page due to the minimalist layout, easy copy, and engaging pictures.
The website matched to the image of the brand and told the history of the founder and the story of the company in a playful and comical manner.
Conclusion
Your site deserves a stunning About Us page. This page gives you the opportunity to share your story and the vision of your organization and the mission it has.
Do you want to share ideas for your About Us page ideas? Discuss your ideas with your fellow members in this section of feedback!
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