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3 Key SEO Strategies for Small-Sized Businesses

Mar 6, 2024

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In this article we'll discuss why optimizing SEO is crucial more in-depth. In addition, we'll go over a few strategies can be applied on your site for small businesses. Let's get started!

How important is SEO for small businesses

Due to how the Google algorithm and the way it works the SEO strategies considered as the most effective tend to changing as time passes. There are however some 'big-hitters who are likely to eventually lose their magic.

Three SEO Key Strategies for Small Business

1. Make sure you focus on keywords with long tails.

SEO experts initially believed that targeting certain keywords could be sufficient to garner Google's interest. However, the effectiveness of SEO is now based on long-tail keywords.

In other words long-tail keywords can be more precise of what the person looking for actually wants - and this is exactly the kind of words that search engines such as Google are looking for. They are believed to send around 70% more visitors to blogs and websites, making them an ideal alternative for small-scale businesses who want to put their information in the market.

It's good to know that the process of studying and applying long-tail keywords are similar to those of conventional keywords. It's important to focus on phrases that are natural and are three to six words.

2. Build Mobile-Friendly Pages

Google has begun to put websites that have mobile compatibility above the ones that don't (on the average). This is due to the fact the mobile results of search have overtaken desktop searches in a large way. Searchers on mobiles also comprise more than 52.2 percent of the total web traffic around the globe and that's why it is crucial to consider their needs.

An excellent place to start is by ensuring that any multimedia you have on your site can be viewed on mobile browsers. Also, you should ensure that all text is readable as well as that the loading rate is quick as well as any pop-ups that aren't annoying. A Mobile-Friendly Test from Google Mobile-Friendly Test is an excellent way to assess your site's mobile compatibility, and provide suggestions to improve it.

3. Make the most of your profiles on Social Media

There are many people who think linking to your site through social media platforms can result in an impact which is evident in your rankings. Links to your website can help search engines to determine which sites are the most popular and reliable and decide where they ought to be listed for specific keyword phrases.

Try asking your users directly to share content, or even offer a reward for doing so. In this case, for instance it is possible to run a competition or offer coupons. In terms of SEO, or search engine optimization, the greater web-based activity it is that revolves around the brand you represent as well as your company, the better.

Conclusion

SEO is important due to a variety of motives. Particularly for smaller businesses that are trying to grow. Effective SEO strategies can help improve the ranking on SERPs of your website and help establish your website's presence. This can lead to increased site visits and increased conversion rates.

In this post, we've spoken about three easy (yet very efficient) SEO strategies that can assist small companies. The three strategies you should consider are:

  1. Focus on keywords that have long tails and that have a similarity to the real-world needs of users.
  2. Check to see if your website is optimized for mobile devices.
  3. Use social media to link back to your site as well as encourage sharing.

Are you still having queries about how you can perform SEO effectively for your smaller firm? Let us know in our comment box below!


Zeph Bluestone

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