2022 Holiday Online Shop Trends in 2022: Aiming at More Parents

The holidays can be an exciting time for ecommerce businesses, particularly those that cater to parents and their kids. In order to make the most of this season you must know the people who shop with you and make it so easy for your customers.

Let's look at the trends in online shopping this year for parents, and explore how you can make use of this information to boost your sales for the holidays.

Online shopping trends among parents in 2022

Inflation is impacting holiday shopping across the board It's not a surprise to learn that 74% of parents said it affects their spending decisions. So what does that mean for the 2022 holiday season?

Well, to start it's true that parents spend less on entertainment - 59% less money on home entertainment and 70% less for entertainment outside of the home.

They are, however, investing more in other areas:

• Drinks, food and grocery items (58% more)
• Health-related products (57 percentage more)
• Fitness (52 percent more)
• Jewelry (50 more)
• Electronics (48 percent more)

In terms of holiday shopping the majority of parents stated that they'll be spending similar amounts to what they did in years past, while 32% will save money and 17% will spend more - a pretty mixed bag. A majority (42 percentage) will divide their money between the online and offline shopping.

Parents typically buy $250-$999 in presents for the holidays, yet 40% buy more than $1,000, which is higher than nearly all other groups that were surveyed.

How to be parents' favorite store for the holidays

Okay, so those are quite a number of numbers. What can you do to implement this knowledge to your online store? Here are seven ways that you can take advantage of the trend of online shopping this season of Christmas:

1. Be focused on validation, reviews, as well as social evidence

Parents are becoming more selective with regards to the products they introduce to their children, and they're spending less money on entertainment as a whole. Your job is to convince them why your product should be included into their preferred gift lists.

A great way to do this is by showcasing positive feedback from customers across the globe there is a way to do it. Showcase the reviews on your listings of products as well as landing pages. Showcase magazines, websites, and publications that featured your products. Include your Instagram feed to your footer. Include high-quality photographs of your product that are used by children and parents.

If you want to collect reviews, consider sending review request emails. review request via email following the time your product has been delivered to the customer. With Klaviyo it is possible to schedule an email to go out within a couple of days following the time when orders typically arrive on shoppers' doorsteps, giving children the opportunity to play with your toy or wear their clothes or even taste the food you served. You can even automatically insert an option to write a review for the specific item they bought which makes it easier for parents with busy schedules to provide comments.

2. Educate your shoppers

In the same vein make sure you really educate parents on the reasons why your products are an excellent choice for their children. Are they all natural? Are they helping to develop an ability? Can they help keep kids comfortable during winter? Can they help parents' lives?

Veer provides a lot of details on their website, with details about the technology, safety warranty, features, and warranties of their vehicles. The site also includes video and images for parents to truly see what they can provide.

There are a variety of methods to accomplish this. Blog posts on the ways kids can learn from the toys you have. Share an ebook with information regarding the importance of using safe cups and plates. Find answers to common questions on the FAQ page.

Give the shoppers all the details they require to make an informed choice about your product.

3. You must be specific with your marketing strategies

Data is more than only useful in relation to product decisions and also aids in your marketing activities so that you are able to connect with your clients on a deeper degree. One of the best techniques to do this is by segmenting which is the process of separating contacts into groups that have certain characteristics with respect to.

If you're a retailer, let's say you offer several educational toys. You can tag those products according to the age group they're appropriate for, then utilize data from your previous purchases to send parents emails with kids who fall into this category. For instance, anyone with a child of one year old doesn't want to be weeding through the list of games for video bicycle accessories, dart boards - but parents of children aged 10 or more would appreciate that!

This doesn't just apply to the aging process, but also to. You can segment your lists of emails based on current trends in online shopping or even by factors like clothing dimensions, allergen type and location or order size. There are options that seem to be infinite, which allows your clients to cut down on time while also catering to the specific requirements of each customer.

Take a look at this segmentation tutorial from Klaviyo for more possibilities.

4. Make buying easier

The holidays are particularly busy for parents who, we all know, are already busy enough! Family photos are to capture, holiday parties to attend, holiday plays to enjoy, gingerbread homes to construct, light shows to experience, food to bake The list could go on and on. Therefore, if you are able to make buying gifts as easy as possible, you're better positioned to win their customers' business.

How exactly can you do this? Here are some ideas:

5. Allow shoppers to find what they're looking for

If it's difficult for parents to find the specific dimension, product, or category that they want to purchase, they'll go somewhere else. Start by making your navigation simple and intuitive. Stick with just a few options in your primary menu, then nest secondary pages below so users aren't overloaded with choices that do not have any relevance to them.

If you're carrying more than a few products put them in categories based on data from online shopping patterns. There is the option of including similar items across different categories in order to make it simpler. You could, for instance, sort books according to genre, format, and the age group.

There is the option of adding filters to your store for customers to narrow their options. Magna-Tiles offers filters for brands categories pricing, type of product, interests, and colors.

Finally, add the search bar in the footer or main menu and place it in an area that's easily seen. You can use a tool like Jetpack Search to display hyper-relevant results, auto-correct spelling mistakes, and even let shoppers filter pages based on categories, tags, dates, and much more.

6. Make an omnichannel plan

A omnichannel strategy connects offline and online interactions, so consumers can buy and communicate seamlessly on a variety of channels - at the store, on your site, on social media, etc. Since the majority of parents are planning to divide the cost of their purchases between offline and on the internet, this strategy is crucial than ever.

There are many ways you can maximize the benefits of omnichannel ecommerce, including:

• Offering top-notch support across all of your channels.
• Connecting payments online and offline in order to make sure that every purchase is connected to one customer.
• Making it easy for shoppers to return items on-line and in store.
• Utilizing a CRM system to collect all the information and history for each customer.

7. Provide multiple purchasing options

During the busy holiday season Make every effort meet your customers wherever they are. There are many different kinds of payment options. Some would rather pay using credit cards while some prefer to purchase their product online and pay in cash when they pick it up in your store.

Start your Christmas marketing campaigns

If you want to reach parents during this season of giving it is essential to know the latest trends in shopping online as well as be aware of parents' needs as thoroughly as you possibly can. as well as Klaviyo is here to assist.

provides powerful tools to simplify the process of checkout. It also accepts a wide range of payment options, and make finding the right items easy.

Klaviyo manages marketing, assisting to send highly-personalized email messages and automate marketing campaigns and gain insight into your customers.