20+ Mind-Blowing Instagram Stats and data you should know. be aware of
The platform was launched in 2010, and it took a year before the service was launched for the first time. Instagram was an absolutely free photo and video sharing platform that was initially only available for iOS. In a couple of short years, it was transformed into a staple of social media as Facebook purchasing it for one billion dollars in the year 2012.
One of the most significant recent changes made on the platform was to eliminate app exclusivity, making it possible users to log in using the web. Additionally, the social network made smart choices by moving from a chronological feed, into one that is algorithmic. It allows some flexibility in video and photo size and resolution, but it also makes the difference by adding Instagram Stories, and introducing Influencer Marketing.
The rapid pace of change and other changes all of which led to Instagram users crossing 1 billion per month in the year.
But this isn't where the amazing Instagram statistics and data stop... However, it's not yet over and we're only beginning to build.
The historical past of Instagram Instagram Stats and Facts
Since the beginning of the European arriving in the Americas up to the first human who orbits the moon is first successful will be known as legend.
So, who was the first person to post an Instagram image? Instagram creator Mike Krieger cheated the rest of the world of the opportunity by posting his first Instagram photo on 17 July 2010. It was a long time before the app even was launched.
This post is available on Instagram
A blog post that was shared written by Mike Krieger (@mikeyk) on July 16th, 2010 at 10:26am PDT.
After just two months of being open to users, Instagram stats were pointing at the top of the list as it topped the charts at 1 million Instagram users. The amount of Instagram users increased to 10 million one year following.
Just a few days prior to Facebook acquired Instagram for $1 billion (April 9 in 2012) The platform was then made accessible to Android.
In November of that year, Instagram users were able use web profiles. After that, in February of 2013, the company launched its feed on the internet, marking the milestone of one hundred millions Instagram users.
Instagram launched videos in June 2013, and began rolling out direct messaging in December.
With an enormous number of active users Instagram moved to further making its content more profitable and pushing Instagram to grow its reach. It did this by introducing the introduction of advertisements specific to certain brands beginning in October 2013, which was made available to everyone else by September 15, 2015..
In the month that followed, just a month ahead of Facebook's lead, the site was following Facebook's model changing to a more chronological to algorithmic feed in June 2016 The business rebranded its name through making changes to it's logo.
Instagram ended the year with a scuffle against Snapchat and Instagram jumped into the fray , and then kicking it to the curb with Instagram Stories which are a re-creation of Snapchat's short-lived video content that only runs for up to 24 hours.
Digging into Instagram Demographics
According to a study from the year 2017 Social Media Usage research done by Pew Research, 35% of respondents use Instagram which is up from 28% in 2016.
In actuality, the platform is heavily populated by those aged 18-34. 34 which isn't an issue as Instagram is mostly associated with millennials as the 18-24 year older demographic comprises 32% of Instagram users. Americans with this age range are a major influence in the numbers, according to a Pew Research study revealing that 71 % of Americans aged 18-24 are on Instagram.
An interesting Instagram fact that frightens many users off their feet is the fact that, despite its status as a social network among Americans, 80% of Instagram users do not originate from the US.
But, regardless of the nation from which they originate, Instagram users are addicted to the site and growing further. According to an Pew Research study, 60 percent of Instagram users use daily on the application, which is which is an increase from 51% in 2016. In the majority of instances Instagram user, they spend between between 24-32 minutes per day scrolling through their Instagram feed or sharing posts every day.
Interacting on Instagram Instagrams Statistics on Engagement
According to Instagram Instagram, more than 40 billion photos are uploaded on the platform, including an average of 95 million pictures posted per day.
Of course, the staggering figures don't end with the postings: Instagram users also dish out approximately 3.5 billion shares and likes per day--double taps to add heart for that Instagram stat!
Another method to assist Instagram users to gain engagement is by including an Instagram user's handle within posts. This can increase the number of followers by 5 percent.
For Instagram users looking to see a bigger boost in engagement, using at least one hashtag per day is expected to lead to an average 12.6 percent more the number of followers and the addition of a location's hashtag could see engagement rise up to an average of 79 percent.
In addition, including faces in the content you post can be a great way to see the number of people who are interested in the post increase by around 38 percent.
What's truly mind-blowing is that, despite the top levels of engagement of all social media platforms, Instagram's brand new algorithmic structure means that around 70 percent of posts aren't noticed at all. That means that 30 percent of the photos that are uploaded each day receive an incredible amount of interest from a large users.
One of the primary motives that individuals, such as influencers, marketers and companies look at their Instagram statistics is to figure out the ideal time to publish content. Unmetric asked similar questions. Unmetric conducted a study that included more than 100 US firms, and concluded that the best days for posting to get most engagement was on Tuesdays and Thursdays. Additionally, they found that the number of engagements per post is consistent throughout, even though some companies publish more frequently on Sundays and Wednesdays.
Facebook and user-generated content
Since the people who use Instagram are gene (UGC). From ridiculous candid moments caught by cameras to stunning professional drone videos UGC is the most powerful source of. Indeed, more than 50 percent of the top content marketing companies are built on UGC. UGC can also be a significant factor which impacts conversion rates in industries such as clothing, jewellery, and fashion along with electronics and beauty products.
Based on the forecasts of the International Data Corporation, there is expected to be greater user-generated content than marketer-created content by 2020.
Instagram is Making the Video Stars
In the initial days that Instagram started offering videos, more than 5 million of them were uploaded within one day. It's over 208,000 videos per hour.
And though, for the duration of time, pictures were able to attract more attention over videos, that's no longer an actual fact. Responding to Instagram users' enthusiasm in video content The social media platform continues to grow. Instagram has now allowed users to share videos using various formats: Live Posts, Stories, Posts and ads.
Additionally, Instagram recently introduced video chat via its direct messaging feature as well as IGTV, which lets users create longer videos opening the door to new methods to enable Instagram users to create entertaining videos.
I'd like to hear about stories with Some Instagram Stats
Snapchat may have helped popularize the sport of social media which is ephemeral however it's falling out of the top of the top of the line. In the wake of Instagram Stories being used by over 400 million users each day, and the number of Instagram Stories daily active users (DAU) has overtaken Snapchat.
Instagram statistics show that companies definitely prefer Instagram Stories to Snapchat, because they publish two times as many stories Instagram Stories. The rising popularity of Instagram Stories among businesses is most likely due to Instagram's "Swipe Up" feature, which permits users with more than 10,000 subscribers to publish link that are shared from other sources, which improves turn-over rates and click-throughs.
The latest bonus feature available to those who love Instagram Stories is music. This feature allows Instagram users to create Stories using music taken from Instagram's in-house library. Though only available in select nations, it's expected to be made available in more countries shortly.
As if music or the Swipe Up feature weren't enough for most marketers and influencers, Instagram also allows users to shop via Instagram Stories!
Instagram is rolling out new features - Staying Current
The two major functions Instagram is releasing recently include IGTV as along with the video chat.
Have you ever thought about making a film within the blink of an eye on Instagram? If so, IGTV is precisely the feature you've been looking for. IGTV lets users create vertical videos that are up to 10 minutes in length for users who are regulars and up to an hour long for users with more followers.
Though IGTV is accessible through an app that is separate from Instagram however, it is possible to look at IGTV videos via Instagram. Instagram is an app. It's Instagram's take on YouTube.
It's true that IGTV allows you to watch videos uploaded by people that you follow on Instagram. Furthermore, you'll be in a position to look up the videos of users that are posted through the IGTV channel.
Instagram Direct's video chat feature in Instagram Direct is a serious expansion into an online market that is currently in fierce competition with Facetime, Google Chat, and Facebook Messenger. The feature does allow Instagram users to hold a video chat with at least four people during a single conversation.
Hashtags to be Smash
Hashtags are a major part of Instagram. They help make content searchable and help users find Instagram users who share like their preferences. They are also used by companies and influencers to determine how successful their campaigns on social media are in addition to gather data about the way their brand is perceived by people in general as well as to track the amount of people who are talking about these posts on Instagram.
There are two kinds of hashtags used on Instagram: community and branded. These are general hashtags like #Love, #InstaFood TBT, #ootd and many more. These are the hashtags that people are most familiar with. However, branded hashtags that were created by a particular brand to monitor their campaigns created by users have an advantage. In fact, 70% of hashtags are created for brands.
One Instagram fact that both marketers and influencers pay particularly keen attention to is the many hashtags they use in the captions of posts. While Instagram users are permitted to add up to 30 hashtags but it might not be the best idea to include them in the captions. In the end, the most effective number of ashtags is 11. EGAfFwjGtpTNXbciwFGK Hashtags to post that are posted on Instagram (Image Source: SocialMediaToday)
It's the Big Reveal of Instagram Statistics to help Business
As per Instagram their website, the number of users is around 80 percent. Instagram users who follow at least one business on Instagram towards the end of November. There are 25 million people with active Instagram Profiles for businesses. This is a massive rise from the 15 million accounts that were active during the month of July in that year. In 2017, an estimated seven percent of companies use Instagram growing from 48.8% in 2016.
This dramatic increase in quantity of pages on profiles of companies could be due to options that are available for business profiles that allow users to share contact details, and also having access to Instagram ads and analytics tools.
Businesses are investing time funds, and efforts to Instagram due to good reasons. As of, March 17 there were more than 120 million users who have contacted a company, visited a website, or even received directions from a company via Instagram. Evidently, there is a lot of interest in engaging with businesses , and using Instagram to facilitate communicating with businesses.
Initially, Instagram's limitations regarding the number of links that could be shared slowed down the shopping process on the app. In response to this issue, Instagram introduced the Shoppable Feed that is accessible only to businesses' accounts.
Shoppable feeds permit brands to tag their products in Instagram posts. It's easy to determine if posts are Instagram shoppable by the a shopping bag icon that appears at the top left edge in the caption.
When users click on the image , it will display the details on the product. By clicking on the information, users are taken to an external website which permits users to purchase the product without leaving the application.
Amazing Stats from Instagram's Influencer Marketing
Instagram has been confirmed as the most popular social platform for B2C Influencers and 92% of influencers that use Instagram say that it was their primary social media platform in 2017.
It's true that Instagram is a step ahead of the pack in terms of what influential individuals prefer to. Nearly 80% say Instagram is their preference for collaborations with brands. Second in line, though not too far behind is blogging, which stands with 16 percentage.
What's a more mind-blowing Instagram number than influence on marketing via Instagram being valued at $1.6 billion? It's the fact that this number is predicted to nearly double in the coming year!
There are however some concerns for businesses and powerful people who market their products on Instagram. The study found that 8 percent of Instagram accounts are fake and the same research revealing 29.9 percent of Instagram accounts are not active.
Mediakix carried out a study that involved making fake Instagram accounts with followers bought from. They managed to get four brand sponsorships that were paid by companies, with two sponsorships per.
Add up the ads and revenues from Instagram
Since 70% of Instagram posts don't get noticed, companies invest in advertisements in order to ensure that their posts are seen by targeted followers. More than 2 million marketers are using Instagram. Six months ago the number was only one million .
With the number of advertisers who make use of the platform, it doesn't need a huge amount of investment by each one of them to allow Instagram to earn a lot of money. It is predicted that the platform will earn about the sum of $4 billion in advertising revenue in 2017. It is also expected to make estimates for the year 2019 climbing to $10 billion.
Random Instagram Facts--Because They're Interesting
Certain Instagram information won't win anyone a chair in an executive meeting, but they may prove helpful during quiz nights.
Who is the brand with the largest number of fans? Which brand is losing it? What is the most popular photo? What's the most popular filter?
The person with the highest number of followers in Instagram is Selena Gomez ( @selenagomez) who has the number of followers at 138 million. The second spot goes to soccer star Cristiano Ronaldo ( @cristiano) with 133 million followers. Rounding out the top three are Ariana Grande ( @arianagrande) who is followed by 123 million people.
Instagram owns its own platform when it comes to being the top brand, having 241 million followers. National Geographic ( @natgeo) comes in second place with 89.1 million users.
The photo with the most amount of followers was Kylie Jenner's debut photo of her daughter Stormi which has 17.9 million followers and counting.
Check out this article on Instagram
A blog post that was shared from Kylie (@kyliejenner) posted on the 6th of February the 6th of February, 2018, at 1:14 pm PST
This filter doesn't include Juno, Reyes, Valencia, or Ludwig. The most popular Instagram filter according to the Canva website is Clarendon.
Last Thoughts: Amazing Stats and data about Instagram
Since the advent of influencer marketing, to its success in challenging Snapchat, Instagram is clearly going to remain the dominant player in the war between social media giants. Facebook has got to be happy with its purchase of Instagram at only $1 billion. This is especially true given that it is projected to be earning $10 billion in ad revenue in the coming year.
With the direction we are heading, without a doubt, Instagram's statistics will continue to make headlines.
You didn't find your top Instagram statistic? Tell us your thoughts in the comment section down below!
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