10 Strategies for Retention of Customers to Increase Revenue from eCommerce

Loyal customers are incredibly valuable for online stores. Therefore, when you get new customers, you need to deliver a great customer experience, and maintain the relationships so that they return repeatedly. Be a pro at this and the lifetime worth of every new customer you find will grow dramatically, and so the value of your store.

Here are 10 customer retention strategies that you could start working on immediately within your eCommerce company.

1. Provide outstanding customer service

It's the first item on the list for a reason. There are many companies struggling to provide good service If you can succeed, you'll definitely stand out. Customers will be grateful. They'll feel well-served, valued and happy they've made their life simpler instead of more difficult. Then they'll be back for additional services.

That's what great service does. It does this by doing it well at all the little details.

These are the most fundamental customer service techniques to help set yourself apart.

• Answer questions and concerns and don't cause annoyance to customers by ignoring them
• Make sure you are knowledgeable. There's nothing more frustrating than talking to a "customer service representative' who doesn't know the products or services they offer.
• Listen
• Don't make a website that's difficult to navigate -- make sure you provide an enjoyable user experience

People who experience bad experiences may choose to go elsewhere However, if you take the time to help them and make them feel appreciated, they'll not only return but help spread the word to others.

2. Contact with clients

If someone makes a purchase through your eCommerce store, make sure you remember about them.

Communicate. Communicate. Communicate.

If someone asks you to answer a question, do so. Follow up with them to make sure that the answer helped them solve their issue.

There is a way to automate a bit of this using software for marketing automation, such as AutomateWoo designed specifically for retailers.

If you ask anyone, they could tell you stories about how they purchased an item, asked questions without getting a reply. Even the biggest companies around the globe fail to do this.

If you can do it successfully and your clients notice, they will be aware.

3. Offer discounts to loyal customers

Be creative with this one.

If you make use of discounts smartly, [link to the upcoming coupon postIt shouldn't be expensive. An easy trick is to make use of flat dollar discounts instead of percentages.

Consider, for instance, that you've created a segmentation of customers who have made 5 or more purchases on your eCommerce shop and you'd like to reward them. Instead of saying something like "save 30% when you spend over $100," say "save $30 when you spend over $100."

So, regardless of how much beyond $100, you'll still be discounting only thirty dollars. The higher the amount they spend and the higher profits you earn above the amount.

The discount you offer will increase the average size of orders while not causing as much loss while your customers be grateful for the offer.

4. Create segmented email messages based on previous purchases

It is a type of personalized marketing. It shows your customers that you are paying attention to your needs.

It is important to identify and classify contacts that are inclined to purchase certain kinds of merchandise. Based on the category, you can probably determine other things that may be the case. If they are always buying in your "kids" category, then they probably have a child at home and would be interested in offers and content related to children. Engage with every one segment about the relevant products, common problems and how to solve them (even if it doesn't involve one of your products) advice, suggestions on how to use your product, and more.

EmailPoet is an excellent tool for this because you can filter contacts according to purchases -- much like in the example above.

Retention of customers is more than just sales or discounts.

When you separate your messages by product category and product categories, you will be more specific and thus become more relevant to each client. This is an outstanding method to retain customers once you start using it consistently.

5. Give referral prizes

By incentivizing referrals, you connect with your existing customer base that is already satisfied for a wider impact. And personal referrals often work better than advertising as people trust people they trust.

Referrals work like an five-star review of the power of rockets. It boosts your credibility andspreads all over the internet to promote your business.

There are many ways to organize referral contests with a few big prizes for winners, or give people a direct reward for each new client they bring to you.

However you approach it, the key here is to make it easy for your customers to recommend customers to your company. How can you accomplish this?

Simple for your clients as well as automation for you is the key to running a successful program. This is where the right extension can again work wonders.

You can also use this add-on to advertise your referral offer via the checkout page, as well as in email follow-ups.

6. Ask for reviews and testimonials

If someone is able to list the reasons they love a certain item or brand, it does something to their feelings regarding the brand or company that makes it.

By writing reviews and reviews about your eCommerce products, your customers will deepen the bond between them and your company.

Send out occasional emails asking for feedback from the public. And to make it easy, include links to the most popular review websites that are relevant to your area of expertise.

7. Special bonuses, perks and other gift cards

Just send them these things without any other expectation. They will be incredibly delighted by the recipient and, if you are lucky, it is almost certain that they will even more happily keep doing business with your company.

8. Include a subscription option

There is nothing like recurring income. For the retention of customers, subscriptions retain customers connected better than anything else. They are bonded with you. It becomes part of their life.

Here are some examples of products you could transform into subscriptions

• Snack boxes with themes
• Vitamins
• Coffee (because no one wants to be running out!)
• Lawn care and maintenance services
• Software licences
• Online magazines

Most of the time, you have to create added services and benefits which are only available with an account, items which benefit the user and make their life easier and help them solve their problems.

That is you could incorporate your customer service strategy into your subscription to improve retention.

9. Consistently communicate

Another chance to stand out from your competitors with just simple, consistent step.

Offer your customers the chance to sign up to your newsletter. You shouldn't be reluctant to provide an incentive for customers to sign up -- every customer who signs up is crucial for your company.

Send out regularly, biweekly or even monthly email messages. Send an occasional postcard or mailer. Send quarterly print catalogs if that fits your business. Yes, print. Because of digital fatigue the public is taking a look at print media with renewed interest these days.

A portion of these communications can offer discounts and products. But a lot of your marketing communications and customer service is designed to stay in their thoughts. It is possible to send out all kinds of valuable content such as tips on using your products, how-to guides, solutions to problems that your customers have, answers to questions that are frequently asked, and much more.

It's all about how you stay at the forefront of their thoughts Who will they think of the first time they need something you offer? Your business.

10. Thank for your kindness!

And we finish with the simplest and most apparent customer retention technique of all -- saying "thank you."

It's impossible to thank a customer too much. Put it on your payment confirmation page at the checkout. Make it part of your automated emails. Include a note in your package. If you are purchasing expensive products calling a number may even be a good idea.

The customer service personnel must also be taught to let each customer know that they appreciate them because they do business with them.

Seek out other places to say thank you and express your gratitude to your customers, in every stage of the sales cycle.

Find out what you can do to make it work for you.

Put even a few of these ten customer retention strategies to use in your eCommerce company, andover time, you'll have more customers and boost revenue, gain many more reviews and more referrals and expand your business.